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转岗评估用的~ 本人英语不是太好,撰写英文文档有一定困难,所以麻烦大家给点意见,谢谢~~
Analysis of the product
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Part 1:
Examples some more successful games in the Chinese web market at present. Analysis of the reason for these games in the domestic market success.
1.1 <<Warm-blooded Sango>> 3
1.11 Introduction of the game 3
1.12 Analysis of the product 4
&#61548; Gorgeous screen performance 4
&#61548; Eastern and western games of the various elements of the integration 4
&#61548; Innovative real-time combat system 5
&#61548; The consummate novice task 5
&#61548; Powerful real-time chat system 6
&#61548; The success of the props charge mode 7
1.13 Analysis of the market 7
1.14 Data analysis 8
1.15 The overall summary 10
1.2 <<Age of Seven Dargon>> 11
1.21 Introduction of the game 11
1.22 Analysis of the product 11
1.23 Analysis of the market 11
1.24 Data analysis 11
1.25 The overall summary 11
Part 2:
Analysis of <<Travian>> the evolution of the process.
2.1 Introduction of the <<Travian>> 12
2. 2 Analysis of version of the strategy 12
2. 3 Analysis of competitive market 12
2. 4 Analysis of operational strategy 12
2. 5 Analysis of product life-cycle 12
2.6 Analysis of substitute for competitive 12
2.7 Summary 12
Part 3:
Analysis of situation of the <<Khan Wars>>. Put forward reasonable proposals to open up the market potential of various strategies.
3.1 Introduction of the <<Khan Wars>> 13
3.2 Analysis of current operations 13
3.3 Marketing Program 1 113
3.4 Marketing Program 2 113
3.5 Summary 113
Part 1:
Examples some more successful games in the Chinese web market at present. Analysis of the reason for these games in the domestic market success.
1.1 <<Warm-blooded Sango>>
1.11 Introduction of the game:
The <<Warm-blooded Sango>> is produced by the Hangzhou Le Tang Co Ltd. It developed the theme of the Three Kingdoms page strategy game with its outstanding game screen, a wide range of innovation game ways, as well as a wealth of fun point. It from the many same subject matter products stand out, and quickly occupied the market. Flash production of its graphical interface, the screen comparable to a lot of fine stand-alone masterpiece. The game is rich in content, not only inherited the traditional strategy of the game in the building, research, recruitment, trade, alliance, and so on the basis of adding more like: public support, tax rates, formation, strategy, weather and other innovation factors. Each other arms restraint balance settings and you also can immediately control the fighting. There are a great quantity of quest and a wealth of props in the game.
<<Warm-blooded Sango>> from June 20, 2008 commercialization of in-house testing to today less than 4 months, opened a total of 48 servers (18 of which are cooperation with the "91wan Platform".) Present this game is the number of active players than 400000. Peak periods at the same time the number of online players reached more than 50000. In today's highly competitive Web game market in such a short period of time to obtain such a huge success, have to be said for a legend. The following be my views on this product for the success from its products as well as the marketing aspects of a simple analysis.
1.12 Analysis of the product:
Gorgeous screen performance:
As the first batch using Flash-the-art technology made Web game in china. Than vast majority of the type of strategy Web game the performance of the screen have a qualitative leap forward. It's interface and screen style have many the KOEI SANGO shadow. Magnificent three kingdoms as a whole play up the atmosphere are in place.
Eastern and western games of the various elements of the integration:
The game draw a lot of successful games elements and systems. Not only have the traditional "Three Kingdoms" theme of the games characteristics like: internal affairs, generals, strategy and other systems. It also draws on <<Travian>>, <<Ogame>>, <<Ikariam>> and other foreign MMOSLG success. For example: productivity system, Oasis field as well as the System of automatic growth population. In the game eastern and western culture's integration and collision gave the game more fun to play as well as dynamic.
Internal affairs interface
Innovative real-time combat system:
Any success all need to innovate, Diablo’s success lies in increase the ACT elements to the traditional Role-playing game. Warcraft3’s success lies in increase the RPG elements to the traditional real-time strategy game. <<Warm-blooded Sango>> added to the RTS component in the traditional MMOSLG. Of the difference with other MMOSLG just a battlefield report on its way of the macro into the strategies and Fighting on two levels. Players can not only pre-line combat units Moving track formation also be able to transfer of control of combat units after start fighting. This move will no doubt attack an increase of more games to make fun of fighting charge filled with more variables.
Real-time combat interface
The consummate novice task:
In the highly competitive Web game market today, game producers more and more clear about the importance of the novice task. a good novice guide system is often able to retain more potential users, and this <<Warm-blooded Sango>> to do well .It’s novice task system that have simple purpose and clear target to a large degree of understanding of the game and help players into the game.
Task interface
Powerful real-time chat system:
The game chat feature is very rich. In addition to commonly used functions of the Private Message , also provided a separate chat channels and even players can chat anytime, anywhere access to all records in the past. Unique alliance chat much easier for players of the same coalition of communication between a need to consume a charge Props in the world of chat is to a large extent make the increase in operating income. Living in the <<Warm-blooded Sango>> world as if playing in a MMORPG, the extent of their busy general almost other Web game can not match.
Chat window
The success of the props charge mode:
How to stimulate spending has been the operator of the study is an important subject. The Spending can be divided into impulse consumption and rational consumption of the two types of consumption. In general, to stimulate impulse consumption is easier to achieve and also more value. Then how to motivate players to impulse consumption? A very convenient way is to make players feel that cheap or have profit. In order to achieve this could be the promotion and lower prices. But to do so will no doubt reduce the total profits. So gambling is a better way, everyone will have a psychological game, and the young people of self-control is generally more low .So long as the players think so profitable that they very easily give rise to the impulse consumption. "Chest" is a very good charges point in the game. Players can open the “Chest” to get almost all consumer props. And many of them value for money. So more players were spending on it. If they got they wanted they will think the “Chest” is Valuable then they will keep buying, and when they didn't get what they wanted ,they will hope next time get it .When they wake up one day ,there is nothing in their pockets. Even if the players a lot of charges against props, It can not be denied charges props of the game business model is to maximize profits in the mode of operation.
Props to buy Interface
1.13 Analysis of the market:
Perhaps many people think the quality of the <<Warm-blooded Sango>> has decided it's success. But it's operations and marketing also can not be denied been very successful and worthy of reference of. Depend on its own brand based on the industry portal "www.wangye173. com "for the continuous promotion the game ,not only achieved high popularity of the game and continue to add new blood to <<Warm-blooded Sango>>.Its excellent quality of the game to ensure that the players of very high sedimentation rate and the ratio of paid and lead to the web portal "WANGYE173" of the game players settle more users. Of its "Rely on The web portal publicize the game at the same time the game spread The web portal" marketing strategy is not only achieved good results and promotion, on the other hand, saving a great deal of advertising cost of inputs. Another point its forward-looking domain names registered on the establishment of the brand also played a decisive role. A lot of players even think that Wangye173 is the”17173.com”'s branch site. This misunderstanding make Wangye173 got more users. When the major Web game companies are operating in the improve its product chain to development or consummate business model of the platform , The Le Tang Co Ltd bold to building and the development of its Web game industry portal. Present the results of this bold attempt is very successful. Just a few months “Warm-blooded Sango” and “Wangye173.com” have been established in the field of WEBGAME first-line brand.
"Wangye173.com"Web site home page
1.14 Data analysis：
As can be seen from the tables, the <<Warm-blooded Sango>> is very impact on Wangye173.com It's daily reach(per million) increased 300-fold,the daily page views(per million) increased 5-fold form the in-house testing to today.
The following is a 6 months to rank Web site traffic (Traffic Rank) comparison chart of the objects are Mop.com , Duniu.com and Weelaa.com.
1.15 The overall summary:
All in all <<Warm-blooded Sango>> is a very good domestic game。Their business models, products, operations, the fees, version strategy all operation of the good。 Le Tang Co Ltd of several new products in the near future will be officially put into operation。With its chain of products rich in resources, integrated platform to complete，The competitors in the future will no doubt occupy a greater market share.
1.2 <<Age of Seven Dragon>>
1.21 Introduction of the game:
1.22 Analysis of the product:
1.23 Analysis of the market:
1.24 Data analysis：
1.25 The overall summary:
Part 2:
Analysis of <<Travian>> the evolution of the process.
2.1 Introduction of the game
2. 2 Analysis of version of the strategy
2. 3 Analysis of competitive market
2. 4 Analysis of operational strategy
2. 5 Analysis of product life-cycle
2.6 Analysis of substitute for competitive
2.7 Summary
Part 3:
Analysis of situation of the <<Khan Wars>>. Put forward reasonable proposals to open up the market potential of various strategies.
3.1 Introduction of the <<Khan Wars>>
3.2 Analysis of current operations
3.3 Marketing Program 1
3.4 Marketing Program 2
3.5 Summary
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发表于 2008-10-16 09:15:00
楼主