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1. STATE OF MOBILE APPS Q2/2015
2. 2 About Appota
Appota is Vietnam’s number-one mobile content distribution platform. It allows developers and game publishers to effectively distribute their content to the largest smartphone communities in Southeast Asia (where Vietnam currently accounts for 17.5 million users).
Appota Ecosystem
Core products and services
Mobile Ads Network
Payment Platform
Distribution & Publishing
Distribution Platform
Affiliate Network
Media News
Social network for mobile gaming
Advertising
Social Network
3. 3 Content
Report Methodology
Quarterly, Appota releases a mobile market report providing references for mobile developers and publishers to Vietnam market. This research is based on data from Q2/2015 of the Appota platform. This report also uses public data provided from various sources.
1. Global OS breakdown
2. Vietnam mobile news
3. Mobile apps in Vietnam
4. Updates from Appota
4. 4 Global OS breakdown
Android leads the market with a 78% share. iOS saw its market share for Q1 2015 declining slightly to 18.3%. Windows Phone experienced a slight rebound of share to 2.7% YoY from 2.5%. What remains to be seen is whether Microsoft could build the ecosystem with its Windows 10 and a new strategy to target varied consumer demands.
Source: IDC
Smartphone OS Market Share
Global OS share trend in the last 3 years
Global OS breakdown
iOS 8 adoption rate continued to pick up. According to Apple’s in- house stats — measured by visits to the App Store on April 27, 81% of eligible iOS devices have now upgraded to Apple’s latest mobile OS. That’s 2% up from the last time Apple released its numbers. The recent iOS 8 growth was likely helped by the release of iOS 8.3 and possibly the Apple Watch. iOS 8.4 has additionally already been seeded to devs for testing, with a redesigned Music app.Source: Apple
Android’s two most popular builds remained KitKat and Jelly Bean. Android’s iOS 8 equivalent, Lollipop, was released just two months after iOS 8, but showed up on just 5.4% of devices. In May, Android 5.0 and 5.1 accounted for 9.7% of the global Android market. The major release just before that – KitKat - rested at 39.8%
Source: Google
7. 7 Vietnam mobile news
Vinaphone partnered with Opera to introduce AppMarket. The store has about 300,000 apps and games with a price of VND15,000 ($0.70) a week. Bluebird Award, the first ever mobile game making competion, organized by BlueBird and national television VTV3. The competition receive application until 19 Aug 2015. http://bbg.vtv.vn
8. 8 Vietnam mobile news
BKAV introduced Bphone, the first Vietnamese smartphone that was claimed to be better than iPhone. Q-mobile changed its brand name to a single “Q” and compete directly with Bphone
9. 9 Vietnam mobile news
On Vietnam OTT battleground, Zalo stood as a winner with 30 million users and started monetize with in-app advertising. The runner up was Viber - the company has decided to close its office in Vietnam and move the operation to its sole Southeast Asian office in the Philippines. The market also saw Viettel and Vinaphone, two of the country’s leading mobile carriers, introducing their own Zalo-rivaling apps, namely Mocha and Viettalk, respectively. It remains to be seen whether these two messaging apps can grab a considerable share in this market.
Source: VNG, Viber
30 million users 23 million users
Other popular chat apps
It had been a while since the market was crazy about a casual game, Flappy Bird. The heat came back a year later with Pirate Kings, a one-button game with pretty simple mechanics that are both fun and effective in retaining players. It once again proved that everyone has the golden chance to create a viral casual game.
Epic Heroes War from Divmob has become the first Vietnamese online game that was distributed on Kakao platform. The studio game itself has also reached 40 million total downloads of all of its games.
11. 11 Vietnam mobile news
Mobile Game Asia 2015 was brought to Vietnam for the first time.
BIGGEST MOBILE GAME EVENT EVER
1,500+ participants 200+ companies from across Asia 70+ speakers 20+ topics
HOTTEST MARKET IN THE REGION
Vietnamese market is growing and drawing attention from foreign investors. Game developers and publishers are strongly concern about game publishing policies in Vietnam
#2015TREND
Game studios export game outside of Vietnam More and more foreign game publisher entered the market
12. 12 State of smartphone in Vietnam
Smartphone share by users
33.000.000 smartphone users
51.400.000 active 3G accounts
38.000.000 mobile internet users
13. 13 State of mobile connection in Vietnam
3G data connection
1.9Mbps average speed
21%Total mobile connection traffic
$3-$5/1 Gb data
Wifi data connection
17.3Mbps average speed
79% Total mobile connection traffic
mostly from home, work office and internet cafe
$10 /month unlimited data
Mobile connection by data traffic
iPhone Share by users
State of iOS in Vietnam
iPhone 6 and 6+ users are growing gradually, accounted for 12% of total iPhone users. iPhone 4 is the most used device, followed by iPhone 5. However, it saw a noticable decrease due to the growth of iPhone 6.
Source: Appota’s platform, Q2/2015
State of iOS in Vietnam iOS 8 gradually inclined, except for the tremendous increase in the first quarter after release. Currently the OS accounted for 29% and 10% of iPhone and iPad’s users respectively. Meanwhile iOS 7 decreased slowly, due to the number of users jumping to iOS 8. Earlier models slightly declined over time.
16. 16 State of Android in Vietnam
Lollipop’s growth rate is relatively small, adoption rate is much slower than its iOS equivalent. Kitkat keeps its dominating position among Android users with more than half using Android 4.4. Older OS gradually declined over time.
Source: Appota’s platform, Q2/2015
17. 17 State of Android in Vietnam
ASUS and OPPO are two leading Android vendors in budget smartphone.
Ranging from $150 - $250, budget smartphones have various specs but they do meet the minimum requirement for 3D mobile game. That leads to the increase of mobile gamers.
Android vendors breakdown
Samsung retained the leader position by a wide margin, attracted more users than the next five vendors combined. The percentage of Android users who use Samsung tablet and Samsung smartphone is 32%. Fragmentation is always a pain for Android community.
Mobile apps in Vietnam
Total app downloads by quarters
8% Growth compared to previous quarter
App downloads
Vietnamese App downloads
Hiep Khach
TLBB
Vua bong da
Mobi TV
Au Mobile
The gioi hoan my
NCT
I am Naruto
Zing mp3
Naruto dai chien
LMHT Mobile
Top Vietnamese iOS apps on Appota Platform
I am Naruto
MobiTivi
Au Mobile
Zing mp3
NCT
Sieu anh hung
Hiep Khach
Thien Long Bat Bo
LMHT
Tieu su muoi
The gioi hoan my
Top Vietnamese Android apps on Appota Platform
22. 22 Updates from Appota
We are about to launch Adsota- A mobile ads network that specializing in driving installs and maximizing game/app monetization, via variety of ads format and intelligent targeting algorithms.
Appota released two game titles outside of VN
Top 12 and Ai My Nhan Mobile are on the Thailand market.
The best mobile game review channel in VN
A mobile game review channel on Appota’s distribution network has received “Silver Play Button” Award from Youtube and became the best channel for mobile game reviewing in Vietnam.
23. THANK YOU
CONTACT US
1. 2015年第二季度的手机应用情况
2. 2 APPOTA简介
APPOTA 是越南第一 大移动内容的发行平台。我们帮助开发商和发行商高效地分发自己的产品至东南亚最大的移动市场（现在越南的用户为1750万）
APPOTA系统
核心展品与服务
移动网络广告
支付平台
联运与代理发行
移动平台
加盟网络
媒体新闻
手游的网络社交
广告
网络社交
3. 3 内容
报告的方法论
每季的APPOTA都给移动开发商与发行商提供越南移动市场的参考资料。这研究是根据2015年第二季度APPOTA平台的数据并参考各种公开数据。
1. 全球OS分解
2. 越南移动新闻
3. 越南移动应用
4. APPOTA新闻
５. 4全球OS分解
安卓以78%的份额引领着市场 。2015年第一季度，IOS份额略被下降到18.3%。Windows Phone略反弹，从2.5%回升至2.7% YoY 。仍有待观察Microsoft否能建立为 Windows 10核心的系统以及新战略来针对用户的要求。
来源: IDC
手机 OS市场份额
全球 最近3年的OS份额 局势
全球OS分解
iOS 8的采纳率不断提高。根据APPLE内部统计 — 测量4月27日访问 App Store 的数量，81%合格IOS的设备已经 更新最新的OS版本。从APPLE发布统计的时候，这数据已经提升2%。IOS8 最近的增长可能由于IOS 8.3与Apple Watch的发布。iOS 8.4以及重新设计的Music App已经提供给研发商测试。
来源: Apple
安卓最普遍的版本是KitKat 和 Jelly Bean。相当于IOS 8的安卓版本， IOS 8发布的两月后，Lollipop 只能占有设备的 5.4% 。在5月，安卓 5.0与 5.1占有全球安卓市场的 9.7%。 主要发行版KitKat剩下 39.8%。
来源: Google
7. 7 越南移动新闻
Vinaphone与 Opera合作开了 AppMarket。每周应用商店拥有 300,000应用与游戏左右，每款游戏的价格为 VND 15,000 (约$0.70)。第一手游比赛Bluebird Award将举办并直播在国家电视台VTV3。2015年8月19日比赛才结束接受申请书。详细：http://bbg.vtv.vn
8. 8越南移动新闻
BKAV 已经公布 了Bphone手机，是越南人第一款智能手机。BKAV相信Bphone的质量和外观比iphone高一等。 Q-mobile 把自己的品牌改为单独的 “Q”，同时直接与Bphone竞争。
9. 9越南移动新闻
在越南OTT战场， Zalo以3000万用户领先份额并用应用内广告赚回很多钱 。Viber 亚洲的分公司在越南已经关闭并转到菲律宾。领先越南移动市场的两大公司 Viettel 和 Vinaphone已经公布了他们竞争Zalo的应用， 分别是Viettalk和Mocha。待观察是否这两个应用占有多少市场的份额。
来源: VNG, Viber
3000万用户，2300万用户
其他的聊天应用
已经有一段时间从越南手游市场出现疯狂的休闲游戏， Flappy Bird。一年后热度又回来，本次是 Pirate Kings，一种又简单的玩法又好玩的一键式游戏 ，高效地留住玩家。这再次证明大家都有机会创造一款病毒的休闲游戏。
Divmob 的Epic Heroes War 是越南在Kakao平台发布的第一款在线手游。游戏下载量已经达到4000万次。
11. 11越南移动新闻
2015亚洲手游 将第一次来到越南
迄今为止最大的手游活动
1500+参与者 200+公司 横跨亚洲而来，70+主播 和20+主题
东南亚最火的市场
越南市场正在发展中并引起外国投资者。研发商和发行商强度关注越南发行手游的政策
#2015年的局势
越南的游戏工作室出口游戏至海外。越来越多外国手游公司进入越南市场。
12. 12 越南智能手机的情况
智能手机的用户份额
33.000.000 智能手机用户
51.400.000 移动数据（3G）账号
38.000.000 移动网络用户
13. 13 越南移动互连网的情况
3G网络 数据
1.9Mbps平均速度
21%总移动连接流量
$3-$5/1 Gb 数据
无线网络 数据
17.3Mbps 平均速度
79%总移动连接流量
大部分从家里，办公室和网咖连接
$10 /无限数据的一月
连接移动通过流量数据
iPhone 用户份额
越南IOS的情况
iPhone 6与 6+的用户量正在逐渐发展，在使用iPhone 用户的总量占有了12%。使用 iPhone 4的用户是最多，其次是 iPhone 5。不过最近iPhone5的用户量引人注目地下降，因为iPhone6的出现。
来源: 2015年第二季度的Appota平台
除了上线后的第一季的的巨大增长，越南IOS8的情况逐渐倾斜。目前占有29%份额，iPhone和iPad的用户量占有10%。 与此同时 iOS 7慢慢地下降，因为用户提升到 iOS 8。早期机型也随时小幅下降。
16. 16 越南的安卓情况
Lollipo的增长率相对比较小的，采纳率比IOS的更慢。 Kitkat 还保留主导地位，用户大部分是使用 Android 4.4。早起的 OS随时逐渐下降。
来源: 2015年第二季度Appota平台
17. 17 越南的安卓情况
ASUS 和 OPPO是领先安卓市场的品牌
测距$150 - $250，满足3D手游的最低限度要求。这引起手游玩家的增长。
安卓设备分解
Samsung 还保留自己的领先地位，所吸引的用户比后排5个品牌更多。使用Samsung安卓设备的用户量占有32%。碎片化是安卓社群的一大缺陷。
越南的手机 应用
分季度的总应用下载量
比上季度增长8%
应用下载
越南人应用下载
Hiep Khach
TLBB
Vua bong da
Mobi TV
Au Mobile
The gioi hoan my
NCT
I am Naruto
Zing mp3
Naruto dai chien
LMHT Mobile
APPOTA平台的TOP越南人的IOS应用
I am Naruto
MobiTivi
Au Mobile
Zing mp3
NCT
Sieu anh hung
Hiep Khach
Thien Long Bat Bo
LMHT
Tieu su muoi
The gioi hoan my
APPOTA平台的TOP越南人得安卓应用
22. 22 APPOTA新闻
我们准备上线 Adsota- 手机广告网络，通过各种广告方式和定位算法来专业化安装引起并最大化手游与应用的货币化。
Appota发布两款游戏至海外
Top 12 和 Ai My Nhan Mobile 已经在泰国市场上线。
越南最好的手游评论渠道
APPOTA分发网络的一台手游评论渠道已经收到 YouTube的“Silver Play Button” 奖励，成为越南最好的手游评论渠道。
23. THANK YOU
CONTACT US
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发表于 2015-7-24 17:31:15