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发表于 2020-6-18 10:11:49 | 显示全部楼层 |阅读模式
??????????????????????????????????????????????6?11??????????Adjust???3D??????Unity Technologies?????????2020??????????????????Adjust????1,000???????????????Unity??????????????????????????????????2020???????????????????

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??????????????????????????????(??0.16???iOS0.46.??)????????(??3.34%?iOS2.72%)????????????????

????????????????????????????0.25???????????????2.18%???????????

iOS??????????????CPI.?0.78????????????70%????????????????1.66%????????37%???????????124%?

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??????????????????????????????2019?12??2020?3???????????103% ???????????4???(12??3?)?????3.5??

??????????????????????2019.?12?????????10????????2020.?3?????????????72%????????????300%???????? ?????????2019.?12???????2020?3?????69%?????????152%?????137%?

????????????????????2019?10?????????????????80%?2020?3????.59%?????26%?????????????????? ???????????????????

???????????????????????????????????????????????????Adjust????????????????????????

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?2019??4???2020??1???CPI???????????????????????????????CPI???35%??????0.42????????????EMEA.??(0.19.??)??????

???????CPI?2019??4???0.31??????2020??1???0.20???????????????EMEA?????????????????????

????????2020??1???????????????????????0.17???????????????CPI???????????????????????? ????????????????

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2019??4???.2020.??1?????????IPM????????????IPM??71%?EMEA???64%?????57%?

?????????????CPI????????????????1,000?????????????30?????????EMEA?????????27?

2019??4???????IPM???1,000???????????26????????????2020??1?????31????19.2%?????????????????????

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???????????????????????????????????????24%?CTR?????????????????????????????????????????????????????????13%?

?????????????????????CTR??18%(??????26%????????????????????????17%(??????34%)?

EMEA???CTR????????????16%??????????????????EMEA???????????????17%?????????

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???????????????????????????????????????????????????????????????????????????????????1.56???????????????(????2.47???)?37%?

?????????????????????2??39??????????????????????20???

???????????????(?????????????????????????????)??????????????????????????11%????? ?????????2?????????????????????????????????????????????????????????????????????????????

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?????????1??????30.4%???????(31.7%)???????????????????????????????????????????????????????????????????????????????7???????????(13.7%)?????????????8.7%??????.37%??????30????????????????????????1%??????????????????????Adjust????????????????????????????????????????????

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????????????????????????????????????????????????????????????????????????????????????4?????????????????????????????35,000?????

???????????????????????????????????????????????2-3???????????????????????10%????

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????????????????????????84? ?????????1???????????????.20,000??????????????640??????.1.-.2. ???????????????(??20,000??)?????338??????2-3??????????????

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???????????????????????ARPU????0.13???????????ARPU??????????????????????50%???????????????

???25%???????.ARPU.???0.23????????????????80%??10%???????????????ARPU.??"?????"????0.30??????????????(131%)?

???????????(??25%)??0.07???????????????.46%?

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????????"??"?????????????????????????????????????????????????????????????.55%??????.30.??????????."????".??????????????????????

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????????????????????????????????????????????????????????????????????????????????????????????????????? ???????????????????????

5. ??CPI

??????????????????????"????????????CPI"?Peak?????Thiago Monteiro?Mobile.Spree?????????????"???????????????????"

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???????????????????????????????????????????????????????????6????????????????????????????????????????????????????????????????????????????????????????????

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