??Google???????????Bidding???Applovin Max?Chartboost Helium????????????Google Bidding????????????Google Bidding??????????Bidding??????Waterfall?????????????????????????????????????
?????Waterfall??????????Bidding?????????????Waterfall????????
??????????Bidding????????????????Bidding????
Bidding?????
??????????????????????
Bidding????????????
1.Network?Bidding????????
2.?????Bidding??????
Network?Bidding???????
??????in-app bidding????????????????????????????????????????????????????????????
??????????????????????????????
??????????
- ??????????????????????
- ???????????????
- ???????
????????OpenRTB????????
?ORTB Request/Response and Supported Ad Formats ??
OpenRTB protocol v2.5
???
https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf?fbclid=IwAR2_Q65g0z4wKs3hh1tSi_vmC9Ye0OkxRrgbBx5S94ZxjGl7HHfsTIs08-c
S2S?C2S?????????
Network?in-app bidding??????S2S?C2S???????S2S??????????
S2S
??????????????????
???S2S?????????????????token?????????????network???????????
????????????????????????network???????network?????????????????????????
???Facebook Server-to-Server Integration Architecture?
C2S
??????????????????????????????????????????C2S????????????????SDK???????????????????????
?????Mintegral ???????????
??????????????????????????????????????????????????????????????
?????Bidding?????
???????????network?????????????????????????????????????
?????????????????
- ??in-house?????????????
- ?????????????????
- ???????????
????????????????????????????????????????????????????
?????????????
??????????????network??bidding???????????????????????????bidding???????????bidding?network??????????????waterfall????????
????network bidding?????
???????????????network???????????network????????????????????????bidding????ironSource?Applovin??????????bidding???
?OPMETA???????????? ???????????
????
??????????????????????????????????????????????bidding????????????????
????????????????????????????????????????????????????????????????????????
???????????????
- ???????????????????????????????????????????????????
- ?????????????????????????????????????
???????????????????????????????????????????C2S bidding?????network?
??????waterfall????
??bidding????????????????network????bidding?????????????????network???bidding??????????network?????????????????????????????
??bidding?waterfall????????????????????waterfall????????????????????????
Bidding?????
????
????????????????bidding??????waterfall????????????????????????????????????
Bid Requests???????
??????????????????????????????????????????????????
???????????????????????????????????????????
Bids in auction???????
?????????bid responses????????????????????????????????????????????
Bid Rate???????
?????=??????/?????*100%
???????????????????????????????bidding????????????????bidding?????????100%?
Win ?????
????????????????????
Win Rate?????
???= ??????/??????*100%
Estimated Revenue??????
Estimated Revenue=SUM(win price)/1000
Estimated eCPM???eCPM?
Estimated eCPM=(Estimated Revenue/ Impressions) * 1000
??????????????????????????????????????
????Bidding??????????????????+???+??????????????????????????????
?????????????????????bidding??????????????????bidding??bidding???????????
????????????bidding?????????????????????bidding??????????????????????????????????????????????????
????????????Facebook?Admob??????????????????????????????????????????
?????????
?2019??????????????????????????????bidding???????????????waterfall?????????????
?????????bidding??????????????????
???????eCPM?????????
?????
?????????bidding????????????????????????????????????????????????Facebook???????bidding????????????Facebook???????????????????Facebook bidding????????????????
??????????????bidding????????????????bidding?????????????????????????????????????bidding???????????bidding??????????network???????????????????????????????????????????????????????
??????????bidding??????????????????????????????????????????Facebook bidding??????????????????
???bidding???????bidding???????????????????????benchmark???????????bidding?????????????????benchmark?????????bidding????????????????????????
?/SnowLabo Fukka?
???OPMETA?????
???https://mp.weixin.qq.com/s/rVZq8iQ0n63VAc9wT9BF3A
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