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书名：《游戏控制论》
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Game Cybernetics: A Unified Theory from Human Nature to Product Operations
《游戏控制论：从人性洞察到商业运营的统一理论》
This book presents a comprehensive theoretical framework for game design, rooted in cybernetics and spanning three volumes (550,000 words). It answers two fundamental questions: Why do players immerse themselves in games? How to systematically design and operate a successful game product?
本书以控制论为根基，构建了一套完整的游戏设计理论体系，共三卷（55万字）。它回答了两个根本问题：玩家为何沉浸于游戏？如何系统地设计与运营一款成功的游戏产品？
Volume I: The Order of Mind
第一卷：心智的秩序
Explores the underlying drivers of player behavior—Desire, Emotion, Cognition, and Narrative Self—proposing the "Five Drivers" theory (Survival, Reproduction, Affiliation, Status, Exploration).
深入剖析玩家行为的底层驱力——欲望、情绪、认知与叙事自我——提出“五大驱力”理论（生存、繁衍、联结、地位、探索）。
Volume II: The Engineering of Experience
第二卷：体验工程学
Introduces the original E-F-B-X (Essence-Form-Behavior-Experience) Cybernetic Model, a universal design language that deconstructs games into four dynamically coupled layers, providing a verifiable engineering approach to game design.
提出了原创的 E-F-B-X（本质-形式-行为-体验）控制论模型，这是一套普适的设计语言，将游戏解构为四个动态耦合的层次，为游戏设计提供了可检验的工程方法。
Volume III: The Ecology of Products
第三卷：产品生态学
Covers the entire product lifecycle—market analysis, technology trends, user definition, creative architecture, strategic planning, R&D management, and data-driven operations—with actionable tools and case studies.
覆盖产品全生命周期——市场分析、技术趋势、用户定义、创意架构、战略规划、研发管理、数据驱动运营——并提供可落地的工具与案例。
Key Original Concepts
核心原创概念
- E-F-B-X Model / E-F-B-X 模型
- Five Drivers / 五大驱力
- Design Gene (Behavior-Experience coupling) / 设计基因（行为-体验耦合）
Target Audience
目标读者
Senior game designers, producers, product managers, operations professionals, and researchers in human-computer interaction and design studies.
资深游戏设计师、制作人、产品经理、运营专家，以及人机交互与设计学领域的研究者。
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