??????????? 6 ???

??

?? / Cheryl Lindo Jones, Senior Solutions Consultant for Google Play

????????????????? 2019 ? 2 ????? 96% ??????????? 81% ??????????? 5G ??????????????????????? (??) ??????? 4G ???

????: Pew Research Center

https://www.pewresearch.org/internet/fact-sheet/mobile/

???????????????????????????????

1. ???????????

??????

?????????????????????????? 2 ?????????????????

????: App Annie

https://www.appannie.com/en/go/state-of-mobile-2019/

?????????????????????????????

• ????????????????????
• ???????????? (PvP) ?????
• ???????????????????
• ?????????????MOBA ?
  

???????????????????????????????????????:

• ??????????????????????
• ????????????IAP ???????????????????
• ????????????????????????????
  

??????

???????????????????: ???????????????????????2018 ?????????????????????? 3 ???

????: Statistica

https://www.statista.com/statistics/579302/top-app-categories-usa-reach/

???????????????????????????????????????????????Google Play ???????????????????????????????��???????????????????????????/???????????????

????: App Annie

https://www.appannie.com/en/insights/market-data/the-state-of-mobile-2019/

Google Play Instant

https://developer.android.google.cn/topic/google-play-instant

2. ???????

Google Play Store ??????????? 0.99 ??? 400.00 ?????? (???? Play Console Help)???????? 0.99 ??? 4.99 ????????????????? (IAP) ?????????????????? .x9 ???????????? (????????????? 2.99 ????? 3.00 ??)?????????1.00 ?????????? 1.49 ??? 1.99 ???????????:

Play Console Help

https://support.google.com/googleplay/android-developer/table/3541286

????????????????????????????????????????????

????????????? IAP ??????????????????????????????????????????????????????????????????????????????????????????????

???????????????????????? IAP ???????????????????????????????????????????????????????????

????

?????????????????????????????????????????????

WorldPay 2018 ??????

https://www.worldpay.com/en-us/insights-hub/article/2018-global-payments-report-7-ecommerce-takeaways

3. ????????????

???????????????????????????????????????????? 1GB ??????????? APK ????: APK ??????? 6MB?????????? 1%?????????????????????????????????????????????

????: Mashable

https://mashable.com/article/india-smartphone-market/

?????? Google Play Console ?????????? Android vitals???????????? (ANR) ???????????????????????????? vitals ??????????????????????????????? Android vitals ??????????????????????????? Google Play Store ??????????????????????

Android vitals

https://developer.android.google.cn/topic/performance/vitals/

??????????????????????????????????????????????????????????????????????

4. ???????

???????????????????????????????????????????????????????????????????????????????????????????????????????????????

?????????????????????????????????????????????????????-???????????????-??????????????????????????????? (????????) ???????????????

? ??: Google

???????? Google Play ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

???Dil Mil ????????? "????"?????????????????????

? ????: Dil Mil

5. ?????????

???????????????????????????????????????????????? RPG??????????? K-pop ????

??????????????????????????????????????????????????????????????????????????????????

????: The Week

https://theweek.com/speedreads/563668/now-second-largest-spanishspeaking-country-world

????????????????????????????????????????????????? (Pride Parade)????????????????????????????????????????????????????????????????

??????Best Fiends ?????????????

? ????: Best Fiends

???????????????????????????????"?????"?????????????????????????????? "?????"??????????????????????????????????????????????????????

6. ??????

Google Play Store

?????????????????????? (open beta)??? Play Store ????????? (Early Access) ?????????????????????????????????????

??? (Pre-registration)

????????????????????????????????????????????????????

????

Google Play Instant ?????????????????????????????????Google Play Store ? Google ????

Early Access

https://developer.android.google.cn/google-play/guides/startups#early-access

Pre-registration

https://developer.android.google.cn/distribute/best-practices/launch/pre-registration

Google Play Instant

https://developer.android.google.cn/topic/google-play-instant

???????????????????????????????????????????????????????

??????????????????????????????????????????????????? 40%????????????????

????: eMarketer

https://www.emarketer.com/content/digital-ad-spending-by-industry-2019

??

?????????????????????????????????????????????????????????????????????????????????????????????? Google Play ????????????????????????????????????????????????

??????????????????????????????????????????: ?? APK ???????????????????????????????????????????????????????????

????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

???????????????????????????????????????????????????????????????????????

????/????????????????????????????????????????

????????
????https://mp.weixin.qq.com/s/FT8wshYMcLbUMXQd-GFvEw