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?? / Cheryl Lindo Jones, Senior Solutions Consultant for Google Play
????????????????? 2019 ? 2 ????? 96% ??????????? 81% ??????????? 5G ??????????????????????? (??) ??????? 4G ???
????: Pew Research Center
https://www.pewresearch.org/internet/fact-sheet/mobile/
???????????????????????????????
1. ???????????
??????
?????????????????????????? 2 ?????????????????
????: App Annie
https://www.appannie.com/en/go/state-of-mobile-2019/
?????????????????????????????
- ????????????????????
- ???????????? (PvP) ?????
- ???????????????????
- ?????????????MOBA ?
???????????????????????????????????????:
- ??????????????????????
- ????????????IAP ???????????????????
- ????????????????????????????
??????
???????????????????: ???????????????????????2018 ?????????????????????? 3 ???
????: Statistica
https://www.statista.com/statistics/579302/top-app-categories-usa-reach/
???????????????????????????????????????????????Google Play ??????????????????????????????????????????????????????????/???????????????
????: App Annie
https://www.appannie.com/en/insights/market-data/the-state-of-mobile-2019/
Google Play Instant
https://developer.android.google.cn/topic/google-play-instant
2. ???????
Google Play Store ??????????? 0.99 ??? 400.00 ?????? (???? Play Console Help)???????? 0.99 ??? 4.99 ????????????????? (IAP) ?????????????????? .x9 ???????????? (????????????? 2.99 ????? 3.00 ??)?????????1.00 ?????????? 1.49 ??? 1.99 ???????????:
Play Console Help
https://support.google.com/googleplay/android-developer/table/3541286
????????????????????????????????????????????
????????????? IAP ??????????????????????????????????????????????????????????????????????????????????????????????
???????????????????????? IAP ???????????????????????????????????????????????????????????
????
?????????????????????????????????????????????
WorldPay 2018 ??????
https://www.worldpay.com/en-us/insights-hub/article/2018-global-payments-report-7-ecommerce-takeaways
3. ????????????
???????????????????????????????????????????? 1GB ??????????? APK ????: APK ??????? 6MB?????????? 1%?????????????????????????????????????????????
????: Mashable
https://mashable.com/article/india-smartphone-market/
?????? Google Play Console ?????????? Android vitals???????????? (ANR) ???????????????????????????? vitals ??????????????????????????????? Android vitals ??????????????????????????? Google Play Store ??????????????????????
Android vitals
https://developer.android.google.cn/topic/performance/vitals/
??????????????????????????????????????????????????????????????????????
4. ???????
???????????????????????????????????????????????????????????????????????????????????????????????????????????????
?????????????????????????????????????????????????????-???????????????-??????????????????????????????? (????????) ???????????????
? ??: Google
???????? Google Play ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
???Dil Mil ????????? "????"?????????????????????
? ????: Dil Mil
5. ?????????
???????????????????????????????????????????????? RPG??????????? K-pop ????
??????????????????????????????????????????????????????????????????????????????????
????: The Week
https://theweek.com/speedreads/563668/now-second-largest-spanishspeaking-country-world
????????????????????????????????????????????????? (Pride Parade)????????????????????????????????????????????????????????????????
??????Best Fiends ?????????????
? ????: Best Fiends
???????????????????????????????"?????"?????????????????????????????? "?????"??????????????????????????????????????????????????????
6. ??????
Google Play Store
?????????????????????? (open beta)??? Play Store ????????? (Early Access) ?????????????????????????????????????
??? (Pre-registration)
????????????????????????????????????????????????????
????
Google Play Instant ?????????????????????????????????Google Play Store ? Google ????
Early Access
https://developer.android.google.cn/google-play/guides/startups#early-access
Pre-registration
https://developer.android.google.cn/distribute/best-practices/launch/pre-registration
Google Play Instant
https://developer.android.google.cn/topic/google-play-instant
???????????????????????????????????????????????????????
??????????????????????????????????????????????????? 40%????????????????
????: eMarketer
https://www.emarketer.com/content/digital-ad-spending-by-industry-2019
??
?????????????????????????????????????????????????????????????????????????????????????????????? Google Play ????????????????????????????????????????????????
??????????????????????????????????????????: ?? APK ???????????????????????????????????????????????????????????
????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
???????????????????????????????????????????????????????????????????????
????/????????????????????????????????????????
????????
????https://mp.weixin.qq.com/s/FT8wshYMcLbUMXQd-GFvEw
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