????????????????????

????

?????????atian.dpnet.com.cn


?????gamasutra??

June 9, 2006

New Super Mario Bros. Tops U.S. Console Charts


//?????.???????????????
According to new data released by the NPD Group, New Super Mario Bros was

the best selling console/handheld title in the U.S. during May, with the

game now at number one in both America and Japan (it is released in Europe

on June 30th).
//?????NPD(New Product Development????????)?????,????


??????????/????,?????????????????(?????

???????)

New Super Mario Bros. is one of just two new entries in the top ten, during

another slow month for new releases. The other new entry is pseudo movie

tie-in X-Men: The Official Game, with the Xbox 360 version at number ten

and the PlayStation 2 version at number eleven.
//????????????????????????????????????

??????????X-men??????????????Xbox360???????

PS2????????

The top three games from the previous month all shuffle down one place,

with Square Enix�s Kingdom Hearts II (PlayStation 2) at number two,

Ubisoft�s Ghost Recon: Advanced Warfighter (Xbox 360) at number three and

2K Game�s The Elder Scrolls IV: Oblivion (Xbox 360) at number four.
//??????????????????????Square Enix?????2?PS2???

???Ubisoft???????????Xbox360??????2K???The Elder

Scrolls IV: Oblivion---????IV??????????

Red Octane�s Guitar Hero on the PlayStation 2 is one of the fastest movers

of the month, rising from number thirteen to number five, with Electronic

Arts� Fight Night: Round 3 on the Xbox 360 joining it in a jump from

number twelve to number six. The rest of the chart sees Sony�s MLB �06:

The Show (PlayStation 2) at number seven, Electronic Arts� Battlefield 2:

Modern Combat (Xbox 360) up two places to number eight and 2K Sports�

Major League Baseball 2K6 (Xbox 360) at number seven.


//PS2 Red Octane???????????????????????????????

????????????Xbox360?????????????????????

?????????????MLB????????????PS2???????????

?????????Xbox 360???????????????2K????

???????????????xbox360???????


Other movement of note in the top twenty-five includes the PlayStation 2

version of Activision�s Over the Hedge at number twelve, with the GameCube

version at number twenty-three. Nintendo�s Brain Age (aka Brain Training),

meanwhile, has debuted at number fifteen. Rockstar Games presents Table

Tennis still has a chance of being a �sleeper hit� (as predicted by

analyst Michael Pachter) at number twenty-five, especially as it was

released only at the end of the month.


???????????????PS2????????????activision??

activition??????????????????????????Nintendo???

???????????�?????????????�????Michael Pachter

????????????????????????????


In terms of hardware, the PlayStation 2 still leads the field with

approximately 232,000 units sold, with the Xbox 360 still failing to match

it at 221,000 ? despite dominating the top ten in terms of software sales.

Figures are not yet available for the PSP, but the Nintendo DS has once

again failed to outsell the Game Boy Advance with 147,000 units versus

158,000 ? again despite greater success in the software charts.
//??????PS2????????????????????????????

Xbox360???????????Xbox?????????------?????????

?????????PSP????????????Nintendo DS??????????

????????Game Boy??????????????????????????

????

POSTED: 05.55AM PST, 06/10/06 - David Jenkins - LINK
//??? ??????????????? David Jenkins

????

???????????????????????atian.dpnet.com.cn ??english articles???

????

June 8, 2006
?????????????????ft
????70s funk ???????@@
Going Mobile: 'Verizon Gets It Now at BREW 2006'
//?????�Verizon??????????????????BREW?????

??????????�
The gorgeous city of San Diego, California is nestled on the Pacific

coast just above the southern border, about two hours south of Los

Angeles. Tourists love this town for its sunny ambiance, its truly

relaxed atmosphere (unlike its bustling, polluted cousin to the north),

and its world-class selection of tasty Mexican cuisine and tequilas. To

be sure, San Diego�s golf courses and marinas can turn business travel

into vacation time in the blink of an eye.
//???????????????????????????????????

????????????????????????????????????

????????????????????????????????????

????????????????????????????????????
?????

BREW's Iceberg Effect
//BREW?????

This laid-back ambiance permeates Qualcomm�s annual BREW conference,

which is traditionally held in early June near the company�s world

headquarters--everybody has a smile on their face, nobody wears a tie,

and the hosting company spends lavish amounts on catering, parties and

live music to make sure its guests have a good time (this year�s

headline act was 70s funk outfit Earth, Wind and Fire). Even if it looks

like nobody�s doing any work, however, there�s some very serious

business being transacted under the surface; if you want to know how

important the BREW show is to the wireless data market, all you need to

do is glance at the high-powered speaker list. This year�s show touted

representatives from Square Enix, Microsoft Casual Games, and Electronic

Arts, to drop a few big names.
//?????????????Qualcomm???????????BREW?????

??????????????????????------???????????

????????????????????????????????????

????????????????????????????????????

??????????????????????????????BREW?????

????????????????????????????????????

????? ??????????????????????????????

???

If you�re unversed in the wireless data space, don�t worry: you are

probably in the vast majority, and a bit of explanation is in order. The

BREW Solution--as Qualcomm likes to call its integrated commercial

platform for mobile phones--has enjoyed robust global expansion over the

last several years, especially in developing markets like India, China,

and Latin America. Broadly speaking, BREW consists of a number of

components working in concert, all of which are managed by Qualcomm. The

most important pieces are the development platform, which developers use

to build wireless applications; the program catalogue, from which

carriers select said applications to load onto their mobile storefronts;

and the commercial infrastructure, which orchestrates customer

authentication and billing, as well as the all-important revenue split

between the developers, publishers, carriers, and Qualcomm itself.
//???????????????????????????????????

????????BREW??------??????????????????------

????????????????????????????????????

????????????BREW??????????????????????

????????????????????????????????????

????????????????????????????????????

???????????????????????????????

In essence, BREW positions Qualcomm as the ultimate middleman; for a

small cut of the action, the company manages all of the horribly

convoluted logistics of wireless commerce, allowing the various members

of the supply chain to specialize on what they do best, while rendering

the whole process completely opaque to the consumer. This is a very good

thing for everyone involved--especially Qualcomm, because growth in

wireless data nourishes their core business of selling increasingly

complex multimedia chipsets for mobile phones. Among many other carriers

� data services, BREW technology drives Verizon Wireless� Get It Now

storefront, which is widely considered to be the prime mover behind

wireless data growth in the U.S.
//????BREW?????????????????????????????

????????????????????????????????????

????????????????????????????????????

?????????------????????????????????????

??????????????????????????BREW????Verizon

???????????????????????????????

It may sound a little far-fetched, but in terms of revenue potential, it

�s absolutely true: The Qualcomm/Verizon Wireless tandem is one of the

most important alliances in video games that you�ve never heard of.
//???????????????????????????????????

?Verizon????????????????????????????

Verizon Gets It... Now?
//Verizon???????

The perennial highlight of the BREW show is Verizon Wireless�

presentation, when one of the carrier�s highly placed officials emerges

from the corporate shroud of silence and delivers growth statistics and

future strategy to a rabidly expectant audience. For those involved in

mobile games, it�s kind of like waiting for the oracle to come out of her

cave. This year�s session was delivered by John Stratton, Verizon

Wireless� Vice President and CMO, and he had some momentous news.
//BREW???????????Verizon??????????????????
??????????????????????????????????
????????????????????????????????
??????John Stratton?????Verizon?????????CMO?
?????????????????????
First came the raw numbers: according to Stratton, VZW currently sports

27.1 million data customers, who are expected to account for about 160

million downloads over the course of 2006. That�s a tidy 400% growth rate

over the last 36 months--a pretty darned decent result for most retail

outlets, eh? But Stratton made sure the audience understood that VZW isn�

t content with mere organic growth, especially since it�s shown recent

signs of slowing down. Sounding an introspective note, he wondered aloud,

�are customers moving on to other types of entertainment services? Are

the carriers taking their eye off the ball?�
??????????Stratton?UZW????????????????????
??????2006???1.6?????????????????????------
???????????????????????????Stratton??????
?UZW???????????????????????????????????
??????????????�???????????????????????
???????�

Then came a truly startling admission, along with a plan for action.

Stratton outlined several problems that have stunted data growth: VZW is

continuously hit with a �fire hose� of content from publishers that it

lacks the resources to sort through, its present download deck is �way

too packed,� and the Get It Now experience �hasn�t fundamentally

improved� for customers since its inception.

//??????????????????????Stratton????????

????????VZW??????????�??�???????????

????????????????�??????�?????????????

????????????�?????�?

Moves To Improvement
//????

These problems aren�t news to the mobile games industry, but Stratton�s

candor certainly is. VZW�s evolving solution on the commerce side, said

Stratton, will be to branch out to new sales channels, including the

internet and retail (there are 1800 VZW stores in the U.S.), as well as

allow certain off-portal partners to sell applications. At the same time,

Get It Now is undergoing a complete user interface overhaul, which will

allow for voice searching, contextual recommendations, and even Flash

animations.
//??????????????????????Stratton????????
VZW?????????????????????Stratton????????
???????internet??????????????UZW???????????
????????????????????????????????????
?????????????????????????

These revelations constitute the massive paradigm shift that mobile games

publishers have dreamed of for years, but never dared to expect, since

they knew that any change would be impossible without carrier involvement.

Keep in mind that the cellular operators, including Verizon Wireless, are

best characterized by inertia and slow, incremental improvements; they

have consistently ignored pleas for retailing reform for half a decade.

Indeed, while listening to Mr. Stratton give this presentation, one got

the sense that we were witnessing history in the making. The only thing

that could have upstaged him would have been a UFO crashing through the

ceiling.
//?????????????????????????????????????
????????????????????????????????????
Verizon??????????????????????????????????
??????????????????Stratton????????????????
???????????????????????????????????????
???????????

Of course, it�s always important to take a deep breath and think

critically. Verizon Wireless may have committed to a historic program of

reform at BREW 2006--but what will happen to mobile games during the long

months and years it will take for the carrier to develop its new

technology, roll out its new handsets to customers, and achieve sufficient

market penetration to finally switch off the old Get It Now? My best guess

is that we will be stuck with business as usual for some time to come.

//???????????????Verizon????????BREW2006??????
?------??????????????????????????????????
???????????????????????????????????????
????????????????????????????
Not An Instant Solution
//??????????

In fact, Stratton roundly and explicitly rejected the most sensible short

-term solution to stagnating growth--culling the download decks--by

telling the audience that VZW had no interest in deciding �what�s good

and what isn�t� for their customers. I agree that VZW probably doesn�t

have the personnel necessary to exercise this sort of judgment right now,

and that allowing the market to choose is clearly the best of all possible

options--but I have to wonder how VZW�s present policy of shuffling

hundreds of games up, down, and around their decks arbitrarily is any

better than a pure, merit-based dictatorship.
//????Stratton?????????????????????????????
???????????VZW?????????????�???????????
????????�???UZW????????????????????????
???????????---????????VZW???????????????
??????????????????????????

Nevertheless, the significance of Verizon Wireless� announcement at BREW

2006 cannot be understated, because without these kinds of commercial

reforms, mobile gaming will never be anything more than video gaming�s

dimwitted sidekick. Kudos to VZW for taking this step (even if they had to

be prodded into it by Qualcomm, as I suspect). Neither they nor we will be

sorry they did.
//???Verizon?????BREW2006??????????????????????
?????????????????VZW???????????????????
????????????????????????????????

[Steve Palley is the Founder and Lead Analyst of Foci Mobile, a mobile

games consulting firm. He was previously Chief Editor for Mobile Games at

GameSpot and Wireless Gaming Review.]
[Steve Palley??????????????????????????????
??????GameSpot?????????]


POSTED: 6.55am PST, 06/08/06 - Simon Carless - LINK
???????????????????--Simon Carless

???????????????????????atian.dpnet.com.cn ??english articles???

????

June 12, 2006
//???????????

Feature: Gamasutra Speaks to Veteran Game Designer Chris Crawford
//???Gamasutra????????Chris Crawford

In today's exclusive Gamasutra feature, veteran game designer,

professor, author, and Game Developers Conference founder Chris Crawford

discusses his uniquely grim view of game innovation, his industry

predictions, and the latest developments in his long-term interactive

storytelling project, Storytron.
//????Gamasutra?????????????????????????
???Chris Crawford????????????????????????
???????????????????????Storytron????
In the following extract Crawford, who for over a decade has retained

his avid stance that video game innovation is dead, responds to the

thought that Nintendo's new 'Touch Generation' branding could innovate

design and bring in a new audience:
//?Crawford????????????????????????????
??????????????????????�????�?????
??????????

"I view these kinds of things with skepticism because I've seen that so

many times before. Does anybody remember some years back when Sony, with

great fanfare, released the chip that they called the �emotion engine�

and flooded the airwaves with interviews about how they were going to

break the mold and do something completely different, and it never

amounted to anything? And there have been other similar attempts that

never go anywhere."
//�?????????????????????????????????
??????????????????????????????????�?
???�????????????????????????????????
????????????????????????????????????�

You can read the full Gamasutra feature for more, including the latest

update on Storytron, Crawford's interactive storytelling language that

is now fourteen years in the making (no registration required, please

feel free to link to this feature from external websites).
//????Gamasutra?????????????Storytron??????Crawford
??????????????????????????????????

POSTED: 04.31PM PST, 06/12/06 - Frank Cifaldi - LINK
//???????????????????? --Frank Cifaldi
--
????my blog:
atian.dpnet.com.cn
????????????????10????????blizzard?????
???????????????????????????????
???????????????????????????blog??????�?????????�???????????

????

??????????????Chris Crawford?????????????????
?????????�??????�????????????@@
????????????????�???????�???????????????????????????????????????
????????Chris Crawford????????????????????????

Video Games are Dead: A Chat with Storytronics Guru Chris Crawford
//???????????Storytronics????Chris Crawford???
  
   

Chris Crawford  
Chris Crawford earned his gaming stripes by working for Atari as a game

designer in 1979. Following the company�s collapse in 1984, Crawford went on to publish several simulation titles for the Macintosh. In 1982 he wrote �The Art of Computer Game Design,� considered by many to be a classic in its genre.
//Chris Crawford??
Chris Crawford?1979?????????????????Atari????????????????1984??????Crawford????????????????1982????�??????�????????????????????
In 1992 Crawford left the arena of commercial game design and focused his time and energy on the concept of interactive storytelling. He took some time to speak with Gamasutra on the concepts behind it and his project, Storytronics, which is now 14 years in the making.
//?????Crawford??????????????????????????????????????Gamasutra???????????????Storytronics????????????

Gamasutra: You've been quoted as saying that video games are dead. Do you

still feel that�s true?
//Gamasutra?????????????????????????
Chris Crawford: What I meant by that was that the creative life has gone out of the industry. And an industry that has no creative spark to it is just marking time to die.
//Chris Crawford???????????????????????????????

??????????????

GS: How do you feel that the creative spark has gone out of the industry?
//GS???????????????????

CC: Well basically, new ideas don't go anywhere. So the industry is just

rehashing the same stuff over and over. During the 80s there was a lot of

experimentation, a lot of new ideas being tried (many of them really bad) but

there was at least experimentation. Now we don't see any experimentation

whatsoever.
//CC?????????????????????????????????????????????????????????????????????????????????????????????

GS: When you say new ideas don't go anywhere, what kind of new ideas do you

mean? Have you seen any that maybe popped up and fell flat?
//GS?????????????????????????????????????

??

CC: I haven't even seen any new ideas pop up. The industry is so completely

inbred that the people working in it aren�t even capable of coming up with

new ideas anymore. I was appalled, for example, at the recent GDC. I looked

over the games at the Independent Games Festival and they all looked

completely derivative to me. Just copies of the same ideas being recycled. I

didn't see anything I�d call innovative, and this was from people not even

interested in doing anything�in making money. It was just straight amateurs

trying to be innovative and even they couldn't be innovative.
//CC???????????????????????????????????????????????????------?????????????????GDC???????----The Game Developers Conference??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

GS: Is there an argument to be made for revisiting an idea that people still enjoy? If people are still playing it and buying it and they want to play it�is it so terrible, in that instance, that something is not necessarily innovative?
//GS??????????????????????????????????????????????????-----????????????????????????????
CC: No, there's nothing inherently wrong with recycling the same thing over

and over and over, but how do you know what you're missing if you're not

trying? Has anybody noticed that we don't appeal to the general public? Has

anybody thought that perhaps it might be a good thing? In fact, the industry

has talked about reaching out to a broader audience for decades, but the

industry is not willing to do anything about it. As long as you keep recycling

the same product you're going to have the same markets.
//CC?????????????????????????????????????

???????????????????????????????????????????????????????????????????????????????????????????.????????????????????????.
GS: What would you say to companies like Nintendo, who recently announced

their Touch Generations brand for the Nintendo DS, which is meant to

categorize certain games into being more accessible to everyone? Do you feel that that's a step in the right direction, or is it just pandering?
//GS????????????????????????????????????
??????????????????????????????????????????????????????????


CC: I view these kinds of things with skepticism because I've seen that so

many times before. Does anybody remember some years back when Sony, with great fanfare, released the chip that they called the �emotion engine� and flooded the airwaves with interviews about how they were going to break the mold and do something completely different, and it never amounted to anything? And there have been other similar attempts that never go anywhere.
//CC? ?????????????????????????????????
??????????????????????????????????�?
???�????????????????????????????????
????????????????????????????????????

GS: With Nintendo, this isn't even an attempt to create content, but more of a branding and in some cases re-branding of games to be more accessible to a general audience.
//GS:??????????????????????????????????????????????


CC: Yes, this is my point. There are no new ideas here. They're just sort of reshuffling the existing set of ideas.
//CC????????????????????????????????????

GS: Continuing with the Nintendo theme, do you feel that the Wii in is a step in the right direction as far as innovation? Or do you think it's going to be the same old stuff only with a fancy new controller?
//GS?????????????????Wii?????????????????????????????????????????????????????????

CC: More likely, the latter. I'm not a fortune teller. I don't know what

they'll do. But I think that it is reasonable to expect that an industry that hasn't produced any innovation in at least a decade is unlikely to change its spots.
//CC???????????????????????????????????????????????????????????????????????????????????

GS: So you'd call yourself a pessimist on this front.
//GS?????????????????

CC: Yeah, I think that�s valid. Hey, maybe they'll surprise us. But I've been preaching this sermon for 20 years now�more than that, in fact, and I haven't seen any serious attempt to move in that direction. Indeed, I hear all sorts of arguments as to why �we don't need to change our spots, we�re doing just fine the way we are.� And in fact, and this is a fundamental point, nobody changes unless they're in pain. And the industry is not in pain. So it's going to keep doing the same thing until it hurts.
//CC??????????????????????????????????????????????��?????????????????????????????????????????????????�?????????????????????????????�???????????????????????????????????????????????????????

GS: I imagine that what you mean by the industry being in pain is that sales will be dropping off. People will not be buying the same old thing anymore,

and by that point do you feel it will be too late to change?
//GS?????????????????????????????????????

???????????????

CC: Actually, I don't think... the games industry is never going to go away. People are going to be buying these things for this foreseeable future. I just don't think that they will occupy the central position that they now enjoy. I think that there will be other types of interactive entertainment that come

from a completely different direction, appeal to completely different markets,

and ultimately end up becoming much more prominent.
CC??????????��????????????????????????????????????????????????????????????????????????????????????????????????????????????????


(??????????????????????????????????????blog??@@)


--
????my blog:
atian.dpnet.com.cn
????????????????10????????blizzard?????
???????????????????????????????
???????????????????????????blog??????�?????????�???????????

????

????????????????????????????
  ESA??????????????????------????????

????????????????????????????????

????????????????????????????????

????????????????????????????????

??
   ???????�??????????????????????

?????????????????????????????�??

???????????????????????????@@
   ?????Eighth Circuit??????????????????

??????????

June 6, 2006
//2006?????

ESA Files Suit Against Minnesota For Game Law
//??????--ESA??????????????^^?
  The Entertainment Software Association (ESA) announced that it

will file suit in Minnesota Federal District Court asking that

the state�s new video game law be overturned. Similar laws have

been struck down by six courts in five years, including the

Eighth Circuit which governs Minnesota, costing taxpayers

thousands of dollars in legal fees.
//???????ESA????ESA?????????????????

????????????????????????????????

????????????????????????????????

?????????

The bill would fine children under age seventeen $25 for buying

or renting video games rated M for mature or AO for adults only.

Stores would also have to post signs in large font drawing

attention to the restrictions. Attempts were made, but

ultimately not included in the bill, to penalize retailers who

sell or rent such video games to young people.
//??????????17??????????????M?????

?????AO????????????????25?????????

????????????????????????????????

????????????????????????????????

??????
�The bill�s tortured effort to end run the First Amendment by

punishing kids directly fails under the Constitution because

children have rights under the First Amendment, like all other

citizens,� commented ESA president Doug Lowenstein. �The State

is attempting to impose liability on children because they know

that courts have consistently held that they cannot penalize

retailers. We believe that the courts will agree that fining

children violates the First Amendment as well.�
//�??????????????????????------?????

????????????????????????????????

?????�ESA??Doug Lowenstein????�??????????

????????????????????????????????

??????????????????????????�

He added: �If this law is implemented, it will not only limit

First Amendment rights for Minnesota�s residents, it will

create a huge amount of confusion for retailers, parents, and

children. I�m confident the court will affirm our position

given the rulings on similar statutes in other jurisdictions.�
//????�??????????????????????????

????????????????????????????????

???????????????????�
The ESA argues that this bill is an unenforceable effort to

substitute the government's judgment for parental supervision.

Lowenstein said that the industry�s products were being

unreasonably and unfairly singled out, saying that parents, not

government or industry, must be the gatekeepers on what comes in

the home.
//ESA?????????????????????????????

?????????Lowenstein??????????????????

????????????????????????????????

??

�Legislators in the state of Minnesota have enacted a video

game restriction law that they apparently do not want enforced

and understand cannot constitutionally be enforced,� noted Bo

Andersen, President of the Entertainment Merchants Association.

�Unfortunately, as a result of the legislature threatening to

impose penalties on the children of Minnesota, it will be the

taxpayers of the state who pay the penalty when this law is

overturned, as it must be.�
//�??????????????????????????????

??????????????????�????????Boandersen

???�????????????????????????????

????????????????????????????????

?????????????�

The ESA noted that both parents and retailers are already doing

a good job in monitoring what games kids purchase. According to

the ESA, parents are involved in the purchase or rental of games

89% of the time, and 87% of the time children receive their

parents� permission before purchasing or renting a video game.
//ESA?????????????????????????????

???ESA???????????????????????????

????????????????????????????????

?

Moreover, with the strong support of ESA, leading retailers have

already implemented systems to prevent the sale of Mature-rated

games to persons under 17. In fact, the National Institute on

Media and the Family found, prior to full implementation of

these new enforcement systems, that retailers prevented the sale

of Mature-rated video games to minors 66% of the time.
//????ESA??????????????????????17??

????????????????????????????????

?????????????????????????????

POSTED: 01.59PM PST, 06/07/06 - Jason Dobson - LINK
????06??????????????-Jason Dobson-??


????my blog:
atian.dpnet.com.cn
????????????????10????????blizzard?????
???????????????????????????????
???????????????????????????blog??????�?????????�???????????

????

?????????PS???????????????PS??????

??????PS3????????????????????????Wii?Xbox?

??????????????????????????????PS?Xbox??

????????

????????????????@@?
June 15, 2006
//??????????

Microsoft Engineer Talks Cell, Cross-Platform Porting
//??????????????????

Technology website Ars Technica has conducted an interview with Microsoft

Game Technology Group engineer Matt Lee, which includes a number of

interesting comments about the importance of the Japanese market versus North

America and Europe for next-gen consoles.
//???Ars Technica????????????????Matt Lee????????

????????????????????????????????????

Though not a senior executive at the company, Lee expressed some well thought

-out views on the nature on the next-gen console clash. When asked how the

Xbox team planned to overcome the poor performance of the Xbox 360 in Japan,

Lee answered, �Japan is not necessarily the most important market for gaming

these days. It is also not quite as large as the U.S. and European markets.�

He then added, �Both the Japanese and US markets are reaching saturation at

this point. The big battleground for us (and for everyone) is going to be

Europe.�
//????????????Lee????????????????????????

????Xbox?????????Xbox?Japan?????????Lee????�???

???????????????????????????�????�??????

?????????????????????????????�
Lee also spoke negatively about the PlayStation 3�s Cell architecture and

positively about the Wii�s motion sensing controller ? which will no doubt

raise further suspicions that Microsoft intends to offer tacit support for the

Wii, in the hopes to further destabilize Sony�s grip on the industry.
//Lee????P3???????????Wii???????------?????????

????????????Wii???????????????????


When questioned about the Cell�s performance, Lee stated, �I don't think the

Cell is as well designed for game development as Sony would have you believe.

Some aspects of the SPEs (synergistic processing elements), such as the lack

of branch prediction, make them particularly unsuited to running most game

code, which contains a lot of branches. They appear to be designed more for

serialized streaming math code, more common in video codecs and audio

processing, the traditional domain of digital signal processing chips.�
//??????????????Lee???�??????????????????

????????????????SPE?????????????????????

???????????????????????????????????????

???????????????????????????????????????

????????????????????????????�

Lee also described what he felt would be the potential difficulties of porting

titles to and from the two consoles. �I think porting from Xbox 360 to PS3

will be reasonably difficult, since the Xbox 360 has a lot more general

purpose processing power that can be flexibly reallocated, and all of the Xbox

360 CPU cores have equal access to all memory,� he said.
//Lee????????????????????????�???Xbox360?PS3??

???????????????Xbox360??????????????????Xbox

360?CPU???????????????????�????

�In terms of performance, I think that the PS3 and the Xbox 360 will

essentially be a wash,� stated Lee. �We ran the numbers a while back and the

two systems come up surprisingly close in theoretical peak performance,

despite the one year difference in release dates.�
�??????????PS3?Xbox 360????????????�Lee???�???

???????????????????????????????????????

??????????�

POSTED: 05.41AM PST, 06/15/06 - David Jenkins - LINK
//????????????????????--David Jenkins


????my blog:
atian.dpnet.com.cn
????????????????10????????blizzard?????
???????????????????????????????
???????????????????????????blog??????�?????????�???????????

????

????????????????PS3?????????????????

????????
??????backwards compatibility????????????
????????????????????????????

June 5, 2006
//2006?????

Report: PS3 To Include PS2 Hardware, Sony Responds
//???Sony ???PS3??PS2?????
Gamasutra has followed up on a report by popular consumer

gaming website IGN, citing Japanese monthly technology

magazine Ultra One as claiming that backwards compatibility

for the PlayStation 3 is being made possible using hardware.
//Gamasutra ???????????-----IGN??????????

???Ultra One?????PS3???????????????
The article claims that the PS3 will be enabling backwards

compatibility with PlayStation 2 games through the inclusion

of the PlayStation 2's core chipset (including the combined

Emotion Engine and Graphic Synthesizer chip found within the

slimline PlayStation 2) within the hardware itself, rather

than through software emulation.
//????PS3??????????PS2?????????PS2??

???????????????????????????????

???
Responding to an inquiry by Gamasutra regarding the validity

of these claims, a SCEA U.S. representative responded: �At

this time, that news from IGN is just speculation, and Sony

has no official comment at this time. However, we will be

sending out more concrete information regarding the hardware

in the near future."
//Gamasutra??????????????????SCEA(Sony

Computer Entertainment America???????????)????

?????�???????????IGN??????????Sony

???????????????????????????????

?????�

According to the report, the article indicates that Sony is

looking to this as a temporary solution, and plans to remove

the chip from future hardware PlayStation 3 models, once it is

able to include a functional PlayStation 2 emulator in its

place. Such a redesign would, if true, presumably drive down

the console's lofty price.
//????????Sony????????????????????

PS3?????????????????PS2???????????

?????????????????????????????

If the magazine's report holds true, the inclusion of

PlayStation 2 hardware within the PlayStation 3 would seem to

guarantee 100 percent backwards compatibility from day one. In

addition, the report also indicated that unlike the

PlayStation 2, which experienced some backwards compatibility

issues with original PlayStation software due to later

hardware revisions, the PlayStation 3 will be able to connect

to Sony's online infrastructure in order to download any

necessary updates to ensure that original games remain

playable as well.
//???????????????????PS2?PS3???????

????????????????,PS3??PS2???PS2?????

PS???????????????????????PS3?????
Sony?????????????????????????????

PS3???

Finally, the IGN report indicated that the magazine also

details an estimated price that the high end PlayStation 3

will demand when it is released in Japan in November.

According to the Ultra One article, the 60GB version, which

was labeled simply as �open� in terms of price during E3, is

anticipated by the magazine to cost ¥73,000 ($650) at launch.
//???IGN????????????PS3?11???????

????????????????Ultra One???????60

????????E3???????????73000???650????

POSTED: 03.25PM PST, 06/05/06 - Jason Dobson
????06?6?5? ??3?25?-Jason Dobson

????my blog:
atian.dpnet.com.cn
????????????????10????????blizzard?????
???????????????????????????????
???????????????????????????blog??????�?????????�???????????

????

June 16, 2006
//??????????
Breaking: Louisiana Violent Game Bill Signed Into Law
//???????????????????

According to a new report from website GamePolitics.com, Democratic

Representative Roy Burrell's HB1381 bill, covering violent video games, has

been signed in law by Governor Kathleen Blanco, and takes effect immediately.
//???GamePolitics.com???????????Burrell??1381????????

?????Blanco?????????

The measure proposed by HB 1381, which was drafted with the help of

controversial Florida attorney and anti-game activist Jack Thompson, allows a

judge to rule on whether or not a video game meets established criteria for

being inappropriate for minors and be subsequently pulled from store shelves.

A person found guilty of selling such a game to a minor would face fines

ranging from $100 to $2,000, plus a prison term of up to one year.
//1381???????????????????????????Jack Thompson??

???????????????????????????????????????

???????????????????????????????????????
?????????????????????????
In a statement released by Jack Thompson when the Louisiana Senate passed the

bill, the lawyer commented: "The corrupted and corrupting video game industry

will, of course, challenge this law once it is signed by Governor Blanco. The

reason is that this industry, through the ESRB (Entertainment Software Rating

Board), its developers' lobbyist, the ESA (Entertainment Software

Association), and the retailers' lobbyist, IEMA (Interactive Entertainment

Merchants Association) are involved in ongoing fraudulent conduct in marketing

video games that contain adult material to children."
//Jack Thompson?????????????????????????????�?

?????????????????????????????Blanco??????????????????ESRB?????????????????ESA????????????????IMEA???????????????????????????????????????�
Also at that time, ESA president Doug Lowenstein commented of the bill: "We

oppose HB 1381, which would add video games containing violent content to the

State's 'Harmful to Minors' statute, and is no different from other laws

already stricken by the courts."
//???ESA??Doug Lowenstein????????�????1381??????????????????�??????�?????????????????????????????�

Now that the bill is passed, it is extremely likely that the ESA will announce

a legal challenge to the Louisiana bill in the near future - Gamasutra will

update this story if and when such a statement occurs.
//??????????????ESA??????????????????????????------Gamasutra??????????????????????

POSTED: 09.59AM PST, 06/16/06 - Simon Carless - LINK
//????????????????????--Simon Carless

????

sigh?gamasutra?????????????Xbox???????????????

June 16, 2006
//???????????
Bill Gates Steps Back From Microsoft Role
//????????????
Microsoft chairman and co-founder Bill Gates has announced that he will begin

to phase out his day-to-day responsibilities at the company, in order to

concentrate on the charitable work of the Bill & Melinda Gates Foundation.
//??????????????????????????????????????
????????????????????????

Microsoft's chief technical officer Ray Ozzie will immediately assume Gate's

title as chief software architect and begin working alongside Gates on

overseeing all software technical design. Chief technical officer Craig Mundie

will take the new title of chief research and strategy officer and will also

partner with general counsel Brad Smith to oversee Microsoft's intellectual

property and technology policy efforts.
//?????????????Ray Ozzie????????????????????????????????????????????????Craig Mundie????????????????????????Brad Smith???????????????????????

Gates will continue on as the company's chairman, after transferring his

duties over a two-year period. The effects of his departure on the Xbox

division are likely to be minimal, as Gates has never been seen to have any

very direct input on the interactive entertainment side of the company�s

business.
//?????????????????????????????Xbox????????????????????????????????????????????

He also had a more limited profile during the launch of the Xbox 360, compared

to the original Xbox, although he did make his first personal appearance at

the Xbox pre-E3 media briefing this year, to introduce the Live Anywhere

service.
//????Xbox360???????????????Xbox?????????E3
??????Xbox???????????????????

"This was a hard decision for me," said Gates. "I'm very lucky to have two

passions that I feel are so important and so challenging. As I prepare for

this change, I firmly believe the road ahead for Microsoft is as bright as

ever."
//�??????????????�?????�??????????????????????????????????????????????????????????�

Following some disquiet within the business world given the delays of Windows

Vista and falling stock prices, the market appeared to react equivocally to

the news, with shares up marginally during trading yesterday, and down

slightly $21.88 in pre-market trading today.
//???????????Windows Vista??????????????????????????????????????????????????????21.88???

POSTED: 05.45AM PST, 06/17/06 - David Jenkins - LINK
??? ?????????????????--David Jenkins