2016????????-????

??

????????1.4???????????1?????????71????16????????????????8400??????????????????????5000????????????

???????????????????75%,???????86%????????????????????????App???????????????myTarget????90%?????????myTarget?myTarget????????????????App?iOS???????3000???????????10,000????

???1.4??????????????????7200???????????4040??2016????????35???

??????????5290?????????????1300??

???Newzoo?????2015???????????12.9?????????????3.8???????2016??????????1????12????????????????14??????PC????????6????????????5?????????????????????3??????2017????????????????????????????????????PC??????????????????

??iOS????????$2.19???????$2.04????$1.99,??????$1.19?

??Google Play????????$1.51?????????$1.49????$1.45,??????$0.55?

????+????

????????????????????????????????????????????????Top100?????32????????25??????????????60%????

??????????????????????????????56%?????????????????? 76?????????????

?????????????????????????????Top10????????????????????????????????????????????????????????????????????????????2013???EA???Iron Force?????????????????Wargaming?14????World of Tanks Blitz?World of Tanks Blitz?????iOS & Google Play????????67????????Top10????8???????iOS ?Google Play?Windows???????????????Steam???World of Tanks Blitz????Iron Force??????????World of Tanks Blitz?15????????Top3?Iron Force?????Top10?Iron Force???????????????World of Tanks Blitz????????????????????????????Iron Force???????World of Tanks Blitz????????????????World of Tanks Blitz?Iron Force????????????????????????????????????????????????

???????????????????????14-16?????Top10??????????????Supercell???????Hay Day???????????4????8?16??????10????????????????????????

???????????????????????????????????????King????????????????????????????????????????????????????????????

?????????

???????????

?????????????????????????????????Cut the Rope???????????????????Cut the Rope????????ZeptoLab?2010??????? Cut the Rope ??????????7.5???????????????30%???

??ZeptoLab?????????????????????????????????????????????????Cut the Rope??????Cut the Rope???????????????????7.5???

??Gaijin Entertainment???2002?,????????????????????????????????????????????????????????War Thunder ?

??Dynamic Pixels???2004?????????????????????????????????????????????????????????????????????????????????

??AggroStudios??????????????????????????????????????50?????????????????????????/??????????????????

??Lesta Studio?????????????????????1991????????????????????2003?Lesta?Buka Entertainment ???????????????????The Entente: Battlefields World War I ?

?????????????

??1????????

????????????????????????????????????????????????????????????????????????????????????????????????3?????????Top10???1~2????????

??2?????????????

?????????????????????????????King??????????????????????????????????????????????????????????Top10??????????????????????????????????????????????????????????????????8?????????????????????????????????

??3?????????????

?????????????????????App Store?????????App Store?Google Play Store????????????Yandex.Store?Yandex.Store??????????????????15??App?GetUpps????????App Store??MegaFon?????????5?App?????MTS App Store?

??4???????????

????????????????Facebook????????????????????90%?????????Vkontakte?Odnoklassniki? Moi Mir?????myTarget????????App?????myTarget???????????myTarget??????????App??????????

???????2016????????????????9???

??????AvazuHolding?????????????????????????????????????????????