2020?5?????????

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5???????????????????????????????Q??????????????????????????????��

5?????????????????????????????????????????????????App Growing ?2020?5?1?-5?31????????????????????????2020?5??????????? ?

???????????????????????????????????????????????????????????????? App Growing ??????cpm?????????????????????

01 ??????????

1-1 ?App???????????????????????

App Growing?5???????4300?????????4???????????????????????????App??????????36.41%???4???40.40%??????

?????????????????????App Growing??5??????TOP100????????TOP100?????

1-2 ?????TOP100??????????????????

5??????TOP100?????????????????????3??????44.29%?43.81%?14.70%?

????????????????????????????????4???12.23%??????????????????7.06%???4???13.63%??????

?App??????????????????????????????????????????????????????????????

???????????�?????????????????????????????????????????2???????????????

???????????????????????????????????????TOP20???????????????

??????5??????????????TOP20???10??????????????????????????????

1-3 ?????TOP100?Q??????????????????

5?TOP100???????Q????????????????????????????????1?2????????????????????????????????????????

?????App????????????????????????????4???11.33%??????

?????TOP20????Q?????????????????????????5??????????????????????????????????????

???19??????????????????????????????TapTap?????89????????6?3???App Store??????

02 ?????????????

??App Growing?5?????????????????????????????????????????��????????????????????????????

03 ??????????

3-1 ???????????????????

?????????????????????????????????�???�??????????????TapTap????11?????????8.7?

1????????????

??????????????????????????89.04%????????????71.15%????????10.79%??????4.63%???

2?????????????????

?????????????????????????????�??�?�??�?�??�?�??�?�??�?????

?????????

- App Store?????????????????????

- 2020??????????173?????????????

- TapTap????????????????????????

- ?????????????????????????????

- ????????????????????????????

3????????????�???�??

App Growing?5????????????????????3000??????????62.27%?????28.47%??????9.20%????

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? ??????????

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? ?????????+????

??????????????????????????????????????/??????????????????????BGM?????????????????????????????????????�???�?�??�?�???�??????????????????????????????????????

????????????????????

3-2 ??????????????????

??????????????????+????????????????????????????????????5?6???App Store???TOP3??????TapTap?????44?????

1??????????????

?????????5????????????????99.81%???????QQ????53.88%??QQ?32.36%???????7.04%???????4.99%???

2??????????????

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?????????

-????????????????97%????????

-?????????????????????????????

-?????????????????????

-???????????????????

-???????????????????????

3????????????????

App Growing?5???????????????????2000??????????50.87%?????38.19%??????10.47%????

?????????????????????????????????????????????????????????????????

? ????+?????????�???�

????????????????????????????????????????????BGM????????�????�????????????????????????????????????????????????????

? ??????+??????

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???App Growing
????https://mp.weixin.qq.com/s/-0rDq44WgBoG7odTHaIWKA