2020????????????????????????????

??

??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????udonis?Sensor Tower?GameAnalytics???????????????????????????????????????4X Strategy?4X?????eXlore???eXpand???eXploit??eXterminate????????????????????????PVP?GVG?SLG?????????????????????????????????????????

2020?????????TOP10

1.Clash of Clans (Supercell)
2.Lords Mobile: Kingdom Wars (IGG.COM)
3.Rise of Kingdoms: Lost Crusade (Lilith Games)
4.Clash Royale (Supercell)
5.Plants vs. Zombies (Electronic Arts)
6.Forge of Empires (InnoGames GmbH)
7.Stick War: Legacy (Max Game Studios)
8.Monster Legends (Socialpoint)
9.Boom Beach (Supercell)
10.Last Shelter: Survival (Long Tech Network Limited)

???????KeyPlayer

Supercell

?????????Brawl Star??????Supercell????????COC??????????????????????????Sensor Tower??????2020?4???????????COC??100???????????Google Play?????????1???5???????????Supercell?????5000??????????????1000??COC??2300??

IGG

IGG????????????????Lords Mobile?Kingdom Wars???Castle Clash?Guild Royale???Mobile Royale MMORPG????Clash of Lords 2?Guild Castle?????Sensor Tower???????Lords Mobile?Kingdom Wars??IGG??????????2020?4??????????????500???????1200????IGG???????????Castle Clash????Google Play??????1????2020?4????100?????

InnoGames GmbH

?????????????Forge of Empires???Tribal Wars??1??2?????Grepolis-Divine Strategy MMO???Aternum Warlords???God Kings????????????Sensor Tower??????Forge of Empires??InnoGames???????2020?4?????60?????200???????????????1000???????2020?4??????300????

??????

????

??????????????????35%?????30%?????????????????????31%???????????????38%?

7???

?????Mid-Core???7?????????????????????????????????7???????9%?????????7?????12%???

28???

?????28??????????????????????28?????3%????????????%????Mid-Core??????????28???????????

??????

?????????????????????????????????????????????????????????22?????????????????10???????????7?????????Classic???????????4.3???????????????????????????

????

????????????????DAU?MAU???????????????????????????????????20%????????????????9%?????????6%?

ARPPU

?????ARPPU?????????RPG????????????????ARPPU?13??????????ARPPU??20?????????????��????????????

ARPDAU

?ARPPU???????????????ARPDAU????????????????????ARPDAU??0.3??????????????????????????????0.05???

??

???????????????????????????????0.3%?????????????????2-3???ARPPU?ARPDAU??????????????????????????????????????????1.6%??????????????????????0.5%?

??????
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