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?????????????Liftoff??????????????????????????????????????????????????????????????????????
????????????????? ?Episodes??? ??????????????Design Home??Covet Fashion????????????
???????????????????????????????? ?June's Journey????????? ???Word with Friends???????????????
???????????????????????????????????????????Rollercoaster Tycoon??Cooking Diary???????????????????
??????2020?3??2021?2???416??????3400?????57?????2.46?????2.31??????
CPI????45%??30?ROAS?????7.5%
????????????????CPI??1.96????????45.2%????????????CPI?2.57????????????1.9?????
?????CPI???????CPI?2020?4????????????????1.21?????????2?????2??3.19???????????????????????????????6%?3.5???????????????????
CPI??????????????????????????????????????????????????????????????????IDFA??????????????????????????????
????????????????????????ROAS(???????????1.8%??30??ROAS???37.1%?????7.5%??29.5%?
???????????7??ROAS?????22.5%??????13.1%?
???????????????????????????????????
?????????ROAS?????CPI???6??
????????????????????????CPI????6????????????????????????????3.44?????????????6.5????????????????????????????????????????????????CPI?????
??????ROAS??????30????????????10%???????30%????????????????????
???????????????????CPI??6.64?????????5.78??????????????????????????????1.43??????2.73??????????????????????CPI??3??-5?????
???????????????IDFA?????????????????????????????????????CPI???????2020?3??0.92????2021?2??2.02??????120%???????iOS???3.28????4.82??????47%?
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???https://mp.weixin.qq.com/s/JpWynqRMWoPueVTxPbEshg
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发表于 2021-6-1 15:10:06
