2021??????????????????????????

Chengsoul

5?26???????Topon????????????????????????????????????????????????????????????????????????????????

??????????????????????Q1????????????????????????????????????????????????????????????????????????????????????

??????????

???????????????????????????????????????62???????70??????/???150????????10??????????????????

?? 2021?Q1??????????

?????2020?Q1?2021?Q1????????????????2020?Q1????400???????25.9k?2021?Q1????????200%???1180??????????26.4k????????????????????

???2021?Q1????????????????????12k???????5???????Q1?????????

???????????86.84%???????11.32%???????HTML???1.32%?0.52%?

?????????????2020?iOS?????????1?1?iOS???????????????????iOS?????iOS 14?????????????

?????????????????????????????????SLG??????????????????Q1?????????960??

????????????????????????????24.45%????????????

?????????2020?????????????????CPC???$1.89?????128%?CPM???$14.71?????128%?CTR???1.78%?????80%

?? ????/??Q1??????

??????????????????????????????????????????????????????????????????????????????????

?????????????????????????????????????????????

?????????????????????????

1. ??????MMORPG????SLG???CPM$13.1?CPC$1.54?CTR0.85%?

??????????????????????????????�??�????????

???????????ARPU??????????????????2021?2???????????????????3?????????????????????????????????

?????Q1?????24k+???????400??Q1?????MMORPG????SLG?CPM?$13.1?CPC?$1.54?CTR:0.85%?

???Q1??????????????????????????????????????1500???

??????????????????????????????????????????RPG?????????

??????????????????????????????????????????????????????????

??????????????????????????????????????????????????????????????????????

2. ???????????MMORPG???CPM$34.17?CPC$3.94?CTR0.87%????????????????????????????????????????????????????????2020????????iOS??Top100?????30%?

??????????????????????2???????6000??????????????????????????

Q1???????59k+?????250???????????????MMORPG?CPM?$34.17?CPC?$3.94?CTR:0.87%?

?????????1.6K+?????0.8M???Q1????????????

???Top10???????????????????????????iOS?????????

??????????????????????????????????????????????????

3. ??????MMORPG????????MOBA???CPM$2.26 ?CPC$0.31?CTR1.64%?

??????????????????????????????????????????????2020?Q1??????????????18.2????????????????????????6.5?????3.8 ????????????????????????????????????????

???????????MMORPG????????MOBA?CPM$2.26 ?CPC$0.31?CTR1.64%?

?????Q1?????????1.9K?2?????????????2K???????1.1M????????1.3M?

?????Top10?????????????????????????????????????????SLG???

????Idle Arks??????+GamePlay????????

?? ????????

???2021?Q1???????TOP30?????????????????????????????????????

?Cash Frenzy? Casino �Free Slots Games?????????????????????????????780???????40000,??????10+???????????????TOP20??????????20?????????????

???Q1????2???????????????FAN??????

?Cash Frenzy? Casino �Free Slots Games??????????????????????????????????????

??????????????????????????????????????????

???????????????????????????????????????

?????????Project Makeover???????????No.1??????? App Store???TOP10?????400+???????11000+,???????????????2020?11????????????????????App Store?Google Play?????????????

?Project Makeover????????1???3??????2???????2500??

??Project Makeover??????�???????�???????????????

???????Genshin Impact?????????????10????????200+??????8600+,??????10+?????????????TOP1?????????????????????????????????

?Genshin Impact??2??????????????3?????????1????72.9%?

?Genshin Impact???????????????????????????????????

??????
???https://mp.weixin.qq.com/s/e1IAncy5YhrTBTANyiL1TA