【游戏力量】大家来讨论：）御宅文化与游戏的市场推广

ufosurfing

顶！！！！！！！！！！！！！！

windtiger

楼主所举属于 市场细分和垂直应用

心灵震撼者

求教 什么是垂直运用……

ttjj

Vertical application
From Wikipedia, the free encyclopedia

A vertical application or vertical market application, is software defined by requirements for a single, or narrowly defined, market. It contrasts with horizontal application.

An example of a vertical application is software that helps doctors manage patient records, insurance billing, etc. Software like this can be purchased off-the-shelf and used as-is, or the doctor can hire a consultant to modify the software to accommodate the needs of the doctor. The software is specifically designed to be used by any doctors office, but would not be useful to any other entity.

ttjj

Horizontal application
From Wikipedia, the free encyclopedia

In computing, a horizontal application is one which is more concerned with throughput and bandwidth than mobility. See also vertical application.

An application used by many different kinds of organizations, such as office automation, word processing or bookkeeping software. Contrast with vertical application.

心灵震撼者

额……鸟语……

chaosheaven

TTJJ兄的转引看完了
维基百科对垂直应用进行定义时
举的是专业应用软件的例子
比如某种软件可以帮助医生对病人进行病历记录
而这种软件是可以现货买到的
（可能就像某些通用的财务软件吧）
或者医生也可以请专人对软件进行改良
以便更适合他的需要
所以这种软件只对医生适用
对其他人或其他行业就不适用了
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
以上是原文大意
从某个角度理解，垂直应用可以看作是针对性营销吧
不知理解是否准确，呵呵……

心灵震撼者

既用户细分？

chaosheaven

同意楼上的~~

心灵震撼者

沉底可惜…………顶…………