Playnomics???2009?????Turiya Media????????????????????????????????????????????????????????????PlayRM??????????????????????????????Playnomics??????????????????????Unity???????????????????PlayRM???????1???????????????????????????????
Playnomics???PlayRM?????????????????????????????????????????????????????????
??????????2013?????????????????arcade games??????????non-arcade games????????????????PlayRM??????2013??????5000??????3???????82.4???????in-game events????????PC????????????????????????????
Playnomics???????????????????????????????????short-term and immediate entertainment???????????????????????????????????????????????????????????????????????????????????????????????????????campaigns???????????
?????????
????????????????????????engagement levels???????????45.9?????????????????????????????22.5??
????????????????1.4?????????16.7????????????????????17.9?????????28.8???????????????????????????????retention rates??
??????????????????????2013????????13??????????????????????????????1:13?
?????1%????????????32.68%???99%??????????67.32%????
??????????????????lifetime value?LTV???????????power law distribution?????????????????????????????????whales account??????????????
??????????????????????????????????????????????
?2013????????????????????????????0.77%????????????60????
?????
2013????????????????????????????????26.7??????????5.9??????????157.6???
?????????
??????????????15.5??????????1.1??????????16.8???
???????????????16.7?????????1.4??????????23.9???
??????????
??????????????26.3??????????1.4??????????36???
???????????????28.8?????????17.9??????????517.9???
2013?????????????
???2013??????5000???????????Playnomics??????????????????????170???????????????????????13454???????????0.77%???????????????????????????LTV????????????????????????????????????????????????????????????????????
??????13454
??????0.07??
??????7400??
??????43.87??
?????median??3.5??
?10?????10th Percentile??0.63????????????0.63??????10%?????????
?90?????90th Percentile??85.34????????????85.34??????90%?????????
LTV?????????????13454????????????????1%??????????
??????????1%???????????????????
?????1%???????134
??????692??
??????7400??
??????1439.36??
?????1047.45??
?10?????740.58??
?90?????2588.00??
???????????????LTV????????????????????80/20????20%?????80%????20%????80%???????Playnomics?????20%??????LTV?80%????????????????????????????
13454??????2013??????????590239.48???
???
?????1%???????192874.28???????32.68%
?????20%???????534148.89???????90.50%
?????50%???????580990.68???????98.43%
?????60%???????584897.11???????99.09%
????????????20%?????????2013???????????90%
?????????????????Playnomics???????????Engagement Scores????Playnomics????????????????????????????0-100??????Playnomics?????PlayRM??????????????????????????
???????total engagement score??????????????????????????????????
??????attention score??????????????????????????????????????????????????????????????????????
??????loyalty score?????????????????????????????????????????????????????????????????????????
??????intensity score????????????????????????????????????????????????????????
?????????????????Playnomics???????????????????????????????
???/????????????????????????????????????????????????????????????????????????????45.9????????????705?????????????????????????22.5???????22.2??
???????????????????????????????????????????????????????????????????????????????127???????????????????27.4???????????????37.8???????175??????????????????????????????2.1???????????????????Playnomics????????????????????????????????????????????????????????????????????????????
??????????????????????????????????????????????????????????48.9??????????1171.2??????????????????????????46.3??????
????Playnomics-Q1-Engagement-Report?
??:joynews
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发表于 2013-5-28 10:38:10
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