2020????????????????????????????

??

???????????????????????????????????????????????????QQ?????????????????????IP??????????????????????????????????????????????????????????????

????????????????????????????????????????????????????????????????????SensorTower?udonis?Game Analytics???????????????????????????????????????????

2020?????TOP10

1.CSR Racing (NaturalMotionGames)
2.Need for Speed No Limits (Electronic Arts)
3.Hill Climb Racing 2 (Fingersoft)
4.Fun Race 3D (Good Job Games)
5.Asphalt 8: Airborne (Gameloft SE)
6.Traffic Rider (Soner Kara)
7.Nitro Nation Drag & Drift (Creative Mobile Games)
8.Extreme Car Driving Simulator (AxesInMotion)
9.Asphalt 9: Legends (Gameloft SE)
10.Beach Buggy Racing (Vector Unit)

2020????????KeyPlayer

Gameloft SE

Gameloft??????????????�Asphalt�???????????????????????8??9??????????????????????SensorTower???????Asphalt8????Google Play?????1?????????2020?4??????400????????20?????????Asphalt9?????100????

Natural Motion Games

Natural Motion Games?????Gameloft??�Asphalt�???CSR??????CSR Racing???CSR Racing 2???Google Play??CSR Racing??????5000????????CSR Racing 2?????1000?????SensorTower?????2020?4???CSR Racing 2??????300????

Soner Kara

Soner Kara??????????????????Traffic Rider???Trafic Racer?????Google Play??????1?????2020?4????????900??????????????????2020?4????Soner Kara?????????10????

??????????

ASO??

?????????????????????????????????????????ASO?????????????????AppStore?Google Play????????????

????????????????????????????????????????????????????????????????????????�CSR Racing 2 � #1 in Car Racing Games�?????????

??????????????????????????????????????????????????

?????icon??????????????????????????icon????????????????

?????????????????????ASO????????????????????????????

????

????????????????????????????????15-30??????????????????????????????????????????????????????90????????????????????????????????????

???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????�call to action�???????�????�???

????????????Google?Facebook???????????????????AppsFlyer????????Apple Search Ads?UnityAds?AppLovin??TikTok???

2020?????????

????

?????????35%?????????????????????30%????????????????????????????????????????????????????????30%????????????22%?

????

??????????11%????????????????????????8%?????????3%?

28???

??????28??????????????????28????????2%????????28??????1%?

??????

???????????????????????????????22??????????????????????4.3??????????????????????6???

????

??????????????????????????????26%?????????????????????????????????9%????????6%?

ARPPU

Mid-core???ARPPU???????????????25???????????ARPPU?10???????????ARPPU??16??????????????

ARPDAU

?????????????????ARPDAU?????????0.3????????ARPDAU?0.01-0.04???

???

?ARPDAU???????????????????????????1.6%??????????????0.3%???????????0.5%?????????????????????????????????

??????
????https://mp.weixin.qq.com/s/_y1IH4t9RiSsTjZGmRwqMQ