Apple iOS 14 ????????????Facebook??????????????

Chengsoul

? Apple iOS 14 App Tracking Transparency (ATT) ????????????????Facebook???????????????????

2020 ??Apple ?????????????iOS ??????????????????????????????????????????????????????????????????????????

Facebook Gaming ????????????????????????????????????Facebook?????? Apple ??????????????????Facebook?????????????????????????

??????? iOS 14 ???????????????????????????????????????????Facebook?????????????�???????????????? Facebook ????�?????????????

Apple iOS 14 ?????

?? 6 ??Apple ????????????????????

• ??�??????�???? 12 ???????????? Apple ? App Store Connect ??????????????????
• App Tracking Transparency (ATT) ???????????? Apple ??�???????????�??????????????
  

?? Apple ?????????�????�? App Tracking Transparency ?????????????????�????�???

? Facebook ?????????

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???Facebook?????????????

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Facebook?????????????????????????????�????�??????????????? Android ?? iOS 14 ???????? (MAI)??????? (AEO)????? (VO) ??????? (AAA) ???????

??????? iOS 14 ?????? SKAdNetwork API???????????????????

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Facebook???????? Apple ???? ATT ??????????????????????????? 3 ??????

1. ????? Facebook SDK 8.0 ??????????? MMP ?????????? SDK???????? SDK 8.0 ??????????????? iOS 14 ????????????? Facebook ????????????? SDK 9.0?

2. ?????????????????????????????????????�Advertiser Tracking Enabled�(ATE) ???Facebook??? ATE ????????????Facebook?????????????Facebook??????????????????????????????Facebook??????????

3. ?????????????????SDK?MMP ????? API?????????????? (App Install Ad)???????????????????

4. ?? SKAdNetwork ???????????????????????????????????? 9 ??????????????? 5 ?????

?? 1 ??Facebook??????????????????????????

1. ??????????????????????????

2. ????????????????Facebook??????? SKAdNetwork API ?????????????????????

?????????

?????? (AAA) ?? Facebook ?????????????????????????????????????????????????????????

Facebook?? AAA ?????????????????????????????????????????????????????????????????????????

AAA ??????????????????????????????????????

???????????????????????????Facebook???? Apple ?? ATT ??????AAA ???????????????????????????

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