???????? Voodoo?????? ???????????

??

??????????????Voodoo????Gumbug?????????????????????????Voodoo??????????

???????????????????????????????????App Annie???????????????????????????????????????????????

??????Abhimanyu Kumar?Michail Katkoff???4??????????????????????

????????Q3?????6%

2018???????????????????????????????????????????????????????

????????????????????????????????????????????????????

?2018??????????????Quarter-over-Quarter???????????????????????????????

2018?Q3??????????????Q2?87%???25%??2018?Q4????????????????

?????????2019????2019?Q2????????51%?????????????????????

????????????????????????2019?Q3????????????????????????????????

?????????????????????????????YoY?Year-over-Year?????????????

??????????2018?Q2?????????YoY?????????????????2019?Q3?????54%?

?????????????????

????2019?Q2?????????

???????????????Top100????????????????????????????????

??????Top25?Top26-50?Top51-100????????

?2019?Q2??????Top100???33??????????????16???Top25????2017???????????????????????????2019?Q2???????????????????

????????????????????????????

????????????????????????????????????????????????????????????????

?SayGames????Jelly Shift??????????????????????????????

ironSource??????�?????????????????????????????????????????????????��?????????????????????????�

2018????????????|?????The Truth about Hypercasual Game

???????2018????????????????????????????????????????????

??????????????????Top100?????????????????????????????????????????????????

??????????????????�??�???????????????????????????????????

?????Voodoo????????

????????????????????????????????????????2019????????

?????????Voodoo??2019????Top100???????????????????12????5???2018???????

??????????Good Job Games???????SayGames????2019??????????????

??????????Voodoo 2018??????��????????????????

??????????????????????????????????????????????????????????????????????

??????????????2019?Q3?SayGames?Good Job Games?????35????????Voodoo???????17??

Sensor Tower?????2019?11??????????????Top10???3???Voodoo??SayGames?3??Good Job Games?2??

???SayGames?????????????????Good Job Games??????3D??????

Voodoo??????????????????????????????????????????????????????????????????????

?????

1?????????????????????

2?????????????????????????????

3????????????????????????

4????????????????????????

5???????????????????

???Voodoo??????Voodoo??????????????????????????????????�???�????

??????????????Voodoo????Gumbug??????????????

?????Voodoo??????????????????????Voodoo??????????????????�???????�????

???Voodoo??????????????????

?????????Voodoo??????????????????????????????????Voodoo???????????????????

?????IPM????????????

?????????????CPI=CPM/IPM?

????????=1000??????/1000?????????

??ironSource???????????????????????IPM?????????????????CPI?

???????????????????UI?????????????????????????????IPM??????

?ironSource?????????????????IPM?2019???????????????????????

????????????????

????????????????IAP??5000?????

?????????????????????????????????????????????????????????????????????

???6??????????????????????3800???IAP??5000?????????????1500-2500????

???????????????????????

????

?????????????????????????????

1??????????????????????

2????????+?????ARPG??????????LTV???

????????????????????????????????????????????????�Hyrbidcasual�????????????

????

???????????????????????????

????????????2-3??????????????????????6????????10-12??????????

???????????????????????????????????????????

??????????Habby?CEO??????????????????

????

???????????????????????????????????????????RPG???

?????????????????????????????????????????????????RPG???

??????????????????

????????????????????????????????

????????????????????????????????????????????????????

???????????????????????????????????????????????????????????????????

??????????????????????????IAP???

?????�Four Reasons Why the Hypercasual Gold Rush is Coming to an End�?

?????????