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??????????????????????????Puzzle Games?????????????????????????????????????????????????????ARPPU?ARPDAU???????/???CPI???????????????????????GameAnalytics??udonis?
2020????????TOP10
1.Toy Blast by Peak (Free)
2.Fishdom by Playrix (Free)
3.Brain Out by Focus Apps (Free)
4.Empires and Puzzles: Epic Match 3 bySmall Giant Games (Free)
5.Bubble Witch 3 Saga by King (Free)
6.Toon Blast by Peak (Free)
7.Merge Dragons by Gram Games Limited(Free)
8.Lillys Garden by Tactile Games (Free)
9.The Room by Fireproof Games (Paid)
10.Monument Valley by Ustwo Games (Paid)
2020??????????KeyPlayer
Peak
?????Toy Blast???ToonBlast????????????????????????Sensor Tower????Peak??2020?2??????3300???????????????300???Peak???????????????????????
Small Giant Games
???????????????????????Empires&Puzzles??????????????????????PVP???????2018????????????????8000??????????????????????5????2019??????Zynga?5.6??????80%??????Zynga???????????
Tactile Games
????????Lilys Garden???Cookie Cats???Bree Brilliant Blast??????Lilys Garden??2020?2???80???????300???????Peak???Tactile Games????????????????????????
????2020?3?????????????
??
iOS
2020???????????????????
????
?????????35%??????????????30%????????
?????????????????30%????????????????????????????????????????????????????????????37%?????????????????????20%?
7???
???????????????????Classic?????7?????????12%?
????????????????10%???7????????????????????7?????5%????????7?????15%????????5%?
28???
??Business of Apps??????28???????????????94%???????????????28?????0.5%?
28???????4%????????????????????Classic?????????????8%?????????????28?????????????????????12%?28????
?????28??????4%?????????8%????????????????????????????????????2%?????
2020?????????????
?????????????????????
??????????????????????????????????2019????30?-1???????????????7??????????????11?????????????4?30??
????????????????????????????????????????????
2020???????????
?????????????????
???????????????????????????????????????????20%?????????????????????7%?????14%?
???????????????????????????????
2020?????ARPPU????
???????????????????????ARPPU????????
????????ARPPU?6????????????ARPPU??10?????????3???RPG????????ARPPU???25???21????????????????ARPPU??????????????????????????????ARPPU?
2020?????ARPDAU????
ARPDAU????????????????????ARPPU???????????
???RPG??????ARPDAU???????0.3????????????????????0.01?????????????????ARPDAU????0.01??-0.05???
??????????????????????RPG????????????????????????????????????????????????????
2020?????????????
?ARPPU?ARPDAU?????????????????????????RPG???????????????1.2%-1.3%???????????????????0.6%??????????0.2%?????0.3%?
T1??/????????CPI
????: 1.54?? (iOS),0.87?? (Google Play)
???: 1.47?? (iOS),0.57?? (Google Play)
???: 0.98?? (iOS),0.44?? (Google Play)
???: 1.79?? (iOS),0.90?? (Google Play)
??: 0.42?? (GooglePlay)
??: 0.87?? (iOS), ??0.52 (Google Play)
??: 1.1?? (iOS),0.25?? (Google Play)
??: 0.75?? (iOS),0.56?? (Google Play)
??: 1.2?? (iOS),0.65?? (Google Play)
??: 0.42?? (GooglePlay)
???: 0.53?? (iOS),0.32?? (Google Play)
???: 0.59?? (iOS),0.25?? (Google Play)
??: 1.06?? (GooglePlay)
???: 0.71?? (iOS),0.42?? (Google Play)
??: 0.9?? (iOS),$0.3?? (Google Play)
???: 1.98?? (iOS),0.56?? (Google Play)
??: 0.97?? (iOS),0.51?? (Google Play)
???: 0.44?? (GooglePlay)
???: 0.67?? (iOS),0.27?? (Google Play)
??????
????https://mp.weixin.qq.com/s/z33ODoOMdgpWUv4-j4A1rg
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发表于 2020-4-22 11:34:29
