????????Apple Search Ads?ROI

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??AppsFlyer??????????????????????Apple Search Ads?ASA????????????????????????????????Facebook?Google Ads?????��??iOS???????????????????????????????????????????????????????????????????????????????????????????????????????????ASA??????????

??????????????????????ASA?????ROI??????????????????????Apple Search Ads??????????????????Apple Search Ads???CPT?????????????????????????????????????????????UAC??Facebook Ads??????CPI??????????????????????

?????Apple Search Ads???????????????????????????????????????????????????????????????????????????????iOS???????????????????Apple Search Ads????????????????

???????????????ASA???????????????

1?CPA Goal

???????????????ASA????????????????CPI??CPA????????????????????????A?�acquisition�??I???�install�???????????????????????

??????????????????????LTV??????????????????????????

?????????????????iOS???LTV?6????Apple Search Ads???????????????CPT?????????CPA Goal???????????????????????????????????????????????????????CPA???????????????????????

??????????????CPT??????????LTV?30%????????Apple Search Ads????30%?????????????????????????????????????????????????????????LTV????6???30%????2?????

2?Campaign??

Apple Search Ads??????????campaigns?ad gourps?

????????4????campaigns?

�??�?????????????????????????????????????????????????????????????campaigns??????70%????????????????????????ROAS???????????????????????????????????????????????????????????????????????????????????

�??�????????/??????????????????????????????????????????

�??�????????????????????????????????????????????????????????????????

�??�??????????????????????????????????????????????

??????campaigns???????????????????????�PVP Shooter�????�pvp shooter�?�shooting games pvp�??�shooting pvp�???????????????????????

??????????????????????MMP???????????????????????

3??????Match Type?

?????????????? ????????Broad Match???????Exact Match??????????????????????????????????????????????�cooking game�????????�cooking game�?�cooking games�?????????

???????????????????????????????�shooter game�??????????????????????????????????????�action games�??�brawl stars�?????????

?????????????????????????????????????????????????2??????????�??�campaigns??????????????????????????????�??�campaigns?????????????????????????????????????

???????????????Search Match???????????????????????????????????????????????????????????????????????

??????????????????ASA?????ROI??????????????????????Apple Search Ads??????????????????Apple Search Ads???CPT?????????????????????????????????????????????UAC??Facebook Ads??????CPI??????????????????????

?????Apple Search Ads???????????????????????????????????????????????????????????????????????????????iOS???????????????????Apple Search Ads????????????????

???????????????ASA???????????????

4???

?????Apple Search Ads???????????????????????????????�??�campaigns?????????????????????????????LTV?ROAS????????????????????????�Story Games-US-Female-19-24�???????�Story-Gmaes-US-Female-25-35�???????????????campaigns????

5?????

Campaigns?????????????????????????????????????????????????????25%??20%????????????????????????????????????

?????????????????????????30%??????????ROAS??????????????????????????????????????????????????????????????????????????campaigns???????

6???ROAS

???????????????MMP??????LTV????????campaigns??????????????7??15???30??ROAS?

???7???????????????????7?ROAS??7?MMP?????????????7?ROAS?????????????????????????????????????????????????????????????????

?????????MMP???????????????????????????

7???

?????????MMP???????????????????

?????????????????MMP???????????????app???????????????????????1?????MMP???????LAT On????????????????????????????????

????????????ASA???�??�?????????LAT On?????????campaigns????????????LAT On????5%???70%?????MMP???????70%????????????????

??????LAT On????????LAT Off????????????????????ASA?????????????????????LAT On????50%????????LAT???????50%????????????

?????????????LTA On???????ROAS?????????ROAS = ???? (1 + LAT RATE X 50%)) /???????

????????ROAS?????????????????????????

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