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?????????
????????????????
3?2??????????Sea Limited???????????Sea????2020?????????????
???????Sea 2020?????43.8????????101.1%????13.5????????123.0%???Q4??15.7????????101.6%????????101.5%?5.3????
?????????????????????????2020??????????????Garena???31.9??????????????Shopee GAAP???????????????????????????????24.7????
???Sea ???????????Garena ?Shopee ???????2020???????
????????
????????Sea ???????? Garena 2020?Q4??6.934????????71.6%????? EBITDA?????????????6.635????????149.1%?
? Sea ???????????????????????? Free Fire??????
???????PUBG???????????????????????????
2017?12??Garena ?????“??”???Free Fire?????????????????????????????Free Fire?????????????????????
??Sea???????2019?Q3?????????????4.5?????????????????????????????????10????
????????Free Fire?????????????????????????
App Annie??????Free Fire??2020?????????????????????????????
?????2020?Q4????????????????????????????????????????
????????Sea ???2020?Q4 Garena??????????72%?6.10????????????120%?7310??
??????????“????”??????????????????Free Fire??????????????????2020?Q4????Free Fire???????????????????????1.7????????
????????????????????????“????”??????????????????????????Sea????????????
?????????
????Free Fire?? Garena ????????????????????????
??????????Free Fire????????PUBG MOBILE??????????????
????????????? 118 ??? App????????????PUBG Mobile???????????????????????????????Free Fire???9?????????Free Fire??youtube?twitch???????????PUBG Mobile??
??????????“????”???????
???????????????????????????????????????????Garena??????????????????
????2017?????????????? Sea 39.8%?????????????20.7%?
????????Sea????????????????????“??????”?
?Garena???????????????????2010??Garena???????????????????
????????????????EA?PUBG Corp?NEXON???????????????????
2018?11??Garena????????5????????????????????????????????????????????????????
?Garena??????????????????????????????????????PC??????????????????????????QQ??????????????????????????????????
???????Garena???????“??”???2020?4???????Garena???Sea 25.6%?????25.1%???????Sea?????
?YouTube ????? ?2020 ????????????2020???Free Fire??????????720???????????????????????Free Fire?????????1000??
???????????????????Sea???????????????????????????????????????????????????Sea??????????????
????Sea?????????
???????????
??????Sea ??????????????Shopee?????????SeaMoney??
??????????????????Sea????????
??Sea????????Shopee2015???????????Sea?????????????????????
?????Shopee?????????C2C???????????????????????????????????????????
?2016??2019??Sea????????1770????4700????2.7????8.2????????????359%?
?????????
??Sea?????????2020????Shopee???????28????????133?GMV???????354????????101.1%?GAAP??????159.8%???21.7???????Q4 Shopee????8.422????????178.3%?GMV?119????????112.5%?
???????Shopee????????????????2016??????10????????????????Lazada 51%????2017???????10??????????83%?
Shopee?Lazada???????????????????????????????????????????????????
App Annie?????2020????Shopee ??????App?????????????????????????App??????????????????????????
?????Sea??????????????????????
???Sea??????????????2020??????Shopee?????????????????SeaMoney????????78????
?????Sea?????????“??????”?????+??+??????????????
????????????“??+??”??????
??????Sea????????????????????????“??????”????????????
?/???
?????
???https://mp.weixin.qq.com/s/N-sEbdm-M7N3WFl5So2w5w
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